In a pivotal update that has rippled across the digital advertising landscape, Google has announced yet another delay in its plan to phase out third-party cookies in Chrome. Now pushed to 2025, this move marks the third postponement, underscoring ongoing complexities and the need for a more integrated approach to privacy-first advertising. What does this mean for publishers and advertisers, and how can businesses prepare for this extended timeline?


Initially set for a 2022 execution, Google's timeline for phasing out third-party cookies has seen multiple extensions. The rationale? To allow adequate time for the ad industry to adapt to the privacy sandbox technologies, which aim to provide alternatives that uphold privacy while still delivering on advertiser needs. This latest delay, as noted in Google's recent announcement, stems from discussions with the UK’s Competition and Markets Authority (CMA), ensuring a collaborative approach to this significant shift.

Impact on the Digital Advertising Ecosystem

Third-party cookies have been instrumental in enabling targeted advertising and audience insights. Their removal is poised to disrupt many aspects of digital marketing, from ad targeting and measurement to the overall effectiveness of digital campaigns. Google's phased approach reflects the challenges and the need for a stable transition, ensuring that both privacy and commercial interests are balanced.

For publishers and advertisers, this extended timeline should be seen as an opportunity to test and learn with the new tools proposed under Google's Privacy Sandbox initiative. Embracing first-party data strategies, enhancing direct relationships with consumers, and experimenting with context-based advertising can mitigate the impact of losing third-party cookies.


At Concept X, we are poised to assist our partners through this transition. Leveraging our innovative platforms and collaborative ecosystem, we can help advertisers and publishers harness first-party data and explore new advertising technologies that comply with enhanced privacy standards.

While the delay in deprecating third-party cookies may offer temporary relief, it signals a clear mandate for the ad industry: evolve or risk obsolescence. As we move closer to a privacy-centric world, staying informed and agile will be key. At Concept X, we commit to guiding our stakeholders through these changes, ensuring that your advertising strategies remain both effective and compliant.

In a pivotal update that has rippled across the digital advertising landscape, Google has announced yet another delay in its plan to phase out third-party cookies in Chrome. Now pushed to 2025, this move marks the third postponement, underscoring ongoing complexities and the need for a more integrated approach to privacy-first advertising. What does this mean for publishers and advertisers, and how can businesses prepare for this extended timeline?

Shifting Sands: Google's Third-Party Cookie Phase-Out Moved to 2025

In the ever-evolving landscape of digital advertising, publishers are often faced with a crucial choice: selecting a platform that extends beyond mere programmatic offerings to truly enrich their ad delivery and revenue streams. Concept X stands out as that distinctive choice, a platform that transcends traditional boundaries to offer a comprehensive suite of solutions tailored to enhance your digital footprint and revenue potential.

While programmatic networks offer automation and efficiency, they often lack in areas where Concept X excels—strategic partnerships, tailored solutions, and a commitment to sustainability and growth for publishers. Our platform is not just a tool; it is a partner in the true sense, fostering relationships that go beyond transactional interactions.

Concept X is committed to building long-lasting relationships with publishers. We believe in creating a collaborative ecosystem where each publisher is more than just a number. Our approach involves understanding your unique needs and aligning them with advertisers who value your audience, ensuring that every ad displayed on your site is not only high in quality but also in relevance.

Each publisher's needs are unique, and a one-size-fits-all approach often falls short. At Concept X, we customize our services to fit your specific requirements. Whether it’s optimizing your ad layout, enhancing your fill rates, or providing analytics that make sense, our dedicated team ensures that our technology aligns with your goals.

At the heart of Concept X lies a relentless pursuit of innovation. We continually develop and adopt the latest ad technologies to keep our publishers ahead in a competitive market. More so, our commitment to sustainability is evident in our efforts to ensure that the ads served are not only effective but also ethically sourced and delivered.

The Concept X Advantage: Comprehensive, Not Complicated

Choosing Concept X means accessing a platform that offers more than just programmatic solutions. It means embracing a partnership that values your growth and adapts to the changing dynamics of the digital world.

Direct Partnerships with Agencies and Advertisers

At Concept X, we go beyond the open programmatic market through direct partnerships with leading agencies and advertisers. These relationships are built on a deep understanding of the digital ad landscape, which allows us to offer uniquely positioned demand that is not just algorithm-driven but also sales-led. In fact, up to 80% of our demand is sourced through active sales activities, ensuring that our publishers receive premium, high-quality ads that are perfectly matched to their audience.

Streamlined Operations with Maximum Impact

Forget the complexities typically associated with digital advertising. Our streamlined processes ensure that your operations run smoothly, your revenues increase, and your workload decreases. With Concept X, you gain the efficiency of programmatic technology backed by the human touch of our expert team.

Join the Future of Digital Advertising with Concept X

Jump into a world where your growth is our priority. Join Concept X and experience a partnership that offers more than just programmatic demand. It's time to elevate your digital advertising strategy with a platform that supports, innovates, and grows with you.

Ready to transform your advertising strategy? Contact Concept X today and discover how we can help you achieve unparalleled success in the digital ad space.

Why Concept X is Your Premier Choice Beyond "Just" Programmatic

In an era where digital landscapes are continually evolving and user expectations are heightening, publishers face a crucial challenge: fostering a meaningful connection with their audience. 

This connection hinges not just on the content offered but significantly on how publishers communicate the value of user engagement on their platform. It’s no longer just about providing content; it’s about making a compelling case for why users should choose your website over the simplicity of staying within Google's Search Engine Results Pages (SERPs) or consenting to cookies and data collection.

The Importance of Personalizing Communication

Standard texts in Consent Management Platforms (CMPs) and login prompts often fail to resonate with users because they do not reflect the unique voice and value proposition of the publisher. Personalizing these communication elements can transform them from being perceived as a nuisance or a barrier, into a meaningful part of the user experience.

Increased Transparency: Personalized messages can help demystify what data is being collected and how it is used, which can alleviate user concerns about privacy.

Enhanced Trust: By communicating in a way that reflects the publisher’s brand voice and ethos, users feel a greater sense of connection and trust, which is crucial in an age where trust in digital entities is faltering.

Better User Experience: Customized messages that speak directly to the user’s preferences and interests can enhance the overall experience, making users feel valued and understood.

Explain the Benefits Clearly: Instead of generic requests for logging in or accepting cookies, explain the tangible benefits the user will gain. Whether it’s enhanced personalization, access to exclusive content, or a more streamlined experience, let the user know exactly what’s in it for them.

Use Familiar Language: Avoid jargon and formalities that can create distance. Instead, use a conversational tone that matches the tone of the content they love on your site.

Be Transparent About Data Usage: Clearly communicate how user data will be used to improve their experience and how it supports the site. Transparency not only complies with privacy regulations but also builds trust.

Offer Reassurances: Address common concerns upfront. Let users know they can change their settings at any time, reassuring them that they have control over their data.

Highlight the Community Aspect: If applicable, emphasize how logging in or consenting to data sharing improves the community as a whole. For example, better user data can lead to more tailored content and less intrusive advertising.

In the competitive realm of digital publishing, the connection with your audience is paramount. By moving beyond the standard CMP texts and adopting a more personalized, clear, and honest communication strategy, publishers can significantly enhance user engagement and consent rates. This not only benefits the publisher with higher ad revenues and more engaged readers but also enriches the user's experience, fostering loyalty and trust that are crucial in today’s digital economy.

We invite you to revisit your communication strategies. Think about how you can implement these changes to make every interaction with your site a step towards building a stronger, more connected community. Remember, every click, every login, and every consent is not just a transaction but a part of a continuing relationship with your audience. Let’s make it count.

In an era where digital landscapes are continually evolving and user expectations are heightening, publishers face a crucial challenge: fostering a meaningful connection with their audience.

Enhancing Audience Connection Through Clear and Honest Communication

In a recent chronicle by Morten Bødskov, Denmark's Minister of Business and Trade, a critical eye is cast on the outsized influence of tech giants and the opaque nature of their algorithms. As digital spaces become increasingly integral to our daily lives, there lies a pivotal role for advertisers to ensure these realms are transparent, ethical, and conducive to democratic values.


Advertisers wield significant influence over the digital experience, with the power to shape perceptions and behaviors. Beyond driving conversions, there is a profound responsibility to uphold ethical standards that protect consumer interests and foster trust. Ethical advertising transcends the avoidance of misleading claims—it involves actively enhancing the informational quality and safety of the digital environment.

Concept X empowers advertisers with tools designed not just for efficiency and reach but for safeguarding the digital landscape:

Contextual Advertising Solutions: Ensuring ads appear in appropriate and safe environments, enhancing both brand safety and consumer trust.


Advanced Content Filtering: Utilizing AI to scan and filter out placements on or near harmful or misleading content, protecting brand reputation and aligning with consumer values.


Transparency Tools: Providing clear insights into where ads are placed and how they are performing, helping advertisers maintain control over their campaigns and ensure compliance with ethical standards.


Collaborative Efforts for a Safer Digital Space

The quest for a safer digital advertising space is not a solo journey. It requires the concerted efforts of all stakeholders—advertisers, tech platforms, regulators, and consumers:

Industry Standards and Best Practices: We advocate for the development and adherence to industry-wide standards that promote transparency and protect user data.


Partnerships for Enhanced Regulation: Collaborating with regulatory bodies and organizations to support and implement policies that foster a safer digital advertising ecosystem.


Educational Initiatives: Offering workshops and training sessions for advertisers on the importance of ethical advertising and how to implement these practices effectively.


Reflecting on the insights shared by Minister of Business and Trade Morten Bødskov, it’s evident that the role of advertisers in this digital age is not just about influence but stewardship. By choosing to engage in ethical advertising practices, we can significantly impact the digital landscape positively. Concept X is committed to leading this charge, offering tools and strategies that ensure our clients’ advertising efforts are both impactful and upright.

Join Concept X in reshaping the future of digital advertising. Reach out to us today to explore how our ethical advertising solutions can enhance your campaigns, aligning your business goals with the broader imperative for a transparent, safe, and democratic digital world.

In a recent chronicle by Morten Bødskov, Denmark's Minister of Business and Trade, a critical eye is cast on the outsized influence of tech giants and the opaque nature of their algorithms. As digital spaces become increasingly integral to our daily lives, there lies a pivotal role for advertisers to ensure these realms are transparent, ethical, and conducive to democratic values.

Advertisers' Role in Shaping a Transparent Digital Future

In the ever-evolving landscape of digital publishing, where the only constant is change, navigating the myriad challenges can feel like an insurmountable task. This is where our decade-long presence in the industry comes into play. At Concept X, we have not only witnessed the evolution of digital advertising but have actively shaped it, supporting publishers like you through every twist and turn.

Whether you are launching your first site, looking to grow your existing audience, or seeking new revenue streams, every publisher's journey is unique yet familiar. We've seen publishers grappling with technological advancements, shifting consumer behaviors, and the increasing complexity of ad technology. Our experience across diverse publishing environments means we understand your challenges and aspirations.

At Concept X, we believe that one size does not fit all. We offer bespoke solutions tailored to the specific needs of your publishing business:


For Startups: We help you set a strong foundation with scalable ad technologies and audience analytics tools.


For Growing Publishers: Our strategic consulting and advanced monetization tools can expand your reach and maximize ad revenues.


For Established Players: We introduce cutting-edge innovations like programmatic solutions and data integration systems to refine and optimize your operations.

A key feature of our service is that every publisher, regardless of size or stage, receives a dedicated Publisher Manager. This expert is your guide, mentor, and strategist, helping you navigate the complexities of the digital ad space. They are committed to understanding your specific needs and challenges, ensuring that you receive personalized strategies for growth and success.


At Concept X, your growth is our goal. We foster a collaborative ecosystem where innovation thrives and every challenge is an opportunity for growth. By partnering with us, you gain more than our technology and services; you gain a dedicated ally committed to your continuous advancement.

Your Trusted Guide in the Digital Terrain

Navigating the digital ad space can be daunting, but with Concept X, you have a seasoned guide by your side. We invite you to join our network of successful publishers who not only survive but thrive in this dynamic industry. Reach out to us today, and let’s chart your unique path to success together.

We Know Your Journey: Guiding Publishers to Success in the Digital Ad Space

To thrive in the digital advertising ecosystem, publishers must have a nuanced understanding of how ad placements perform. This knowledge goes beyond basic metrics; it requires a more deep dive into specific measures that indicate the effectiveness and revenue potential of each ad slot. Let’s explore these critical metrics in detail.

Understanding Key Metrics for Optimal Ad Performance

To maximize your ad revenue and improve inventory management, you should focus on the following specific metrics:

ePCM (Effective Cost Per Thousand Impressions) of the Specific Ad Placement:

Definition: ePCM measures the average earnings generated per thousand impressions for a specific ad placement. It’s a crucial metric for assessing the profitability of different sections of your website or different types of content.


Importance: By understanding ePCM, publishers can identify which placements are most valuable and adjust their ad strategies to prioritize high-performing areas, enhancing overall revenue.


Definition: The viewrate measures the percentage of impressions where the ad was actually viewable on the user’s screen, according to pre-defined criteria (usually at least 50% of the ad is visible for one second or more).


Importance: A high viewrate often correlates with increased engagement and effectiveness. Ads that are more frequently seen are more likely to influence user behavior and drive conversions.


CTR (Click-Through Rate) Performance of the Specific Ad Placement:

Definition: CTR is the ratio of users who click on an ad to the number of total users who view the ad (impressions). This metric is calculated for each specific ad placement, providing insight into how effectively an ad engages users.


Importance: Analyzing CTR at the placement level helps publishers understand what types of content or which areas of their site are most engaging, allowing for targeted content optimization and layout improvements.


PageCPM (Effective Cost Per Thousand Impressions) for the Total Page:

Definition: PageCPM considers the total revenue generated per thousand impressions across an entire page, encompassing all ad placements on that page.


Importance: This metric is vital for evaluating the overall effectiveness of a page's ad layout in generating revenue. Understanding PageCPM, especially the differences between desktop and mobile, allows publishers to optimize their content strategy for different devices, ensuring that ad placements are tailored to each platform's unique user experience and engagement patterns.


Concept X’s Advanced Tools and Analytics

Concept X equips publishers with advanced tools to measure and understand these metrics effectively. Our platform provides real-time data, allowing for quick adjustments and strategic decision-making. With Concept X, you can easily compare performance across your different placements, ensuring that your ad strategy is always aligned with optimal revenue generation and user engagement.


Leveraging Metrics for Strategic Ad Management

With a thorough understanding of these metrics, publishers can strategically manage their ad inventory to maximize engagement and revenue. Concept X supports publishers with tools that not only track and report these metrics but also provide insights that can be used as the groundlayer for discussions around optimization with your dedicated Publisher Manager.


Ready to elevate your advertising strategy with precision metrics? Don’t miss out on maximizing your ad revenue and enhancing engagement. Contact Concept X for a personalized demo or consultation. Discover firsthand how our advanced analytics tools and expert guidance can transform your digital advertising efforts. Join the many publishers who have already begun to see significant benefits by partnering with Concept X. Let's redefine success together—reach out now and step into the future of optimized ad performance.

Unlock the Secrets of Ad Performance on Your Site

The new Concept X is a platform for growth, and our ambitions extend beyond just the commercial and technical aspects. It's also meant to be a platform where knowledge is shared, networks are built, and the future trends within the media industry are explored. Our goal is to bring together the best minds in the industry and create a dialogue that can shape the future of digital marketing and media innovation. Together, we aim to strengthen the local advertising industry. To support this, we have created Concept Xpo.

Concept Xpo is an event for our publishers, serving as an extension of this vision. It's not just an event; it's meant to be an experience. A day where we gather experts, enthusiasts, and curious minds to share knowledge, discuss trends, and look at what the future holds for us. With Xpo, we aim to create a platform where everyone can learn, grow, and be inspired.

The day featured inspiring presentations primarily from our internal team but also from external speakers. Since it was the first Concept Xpo, we felt it was okay to talk a bit about ourselves, but we also gave the stage to others with deep expertise and passion for their field. We intentionally planned a tight schedule, but the setting was intimate, and we were pleased that so many stayed for the subsequent mingling, where we also saw many contacts being made across our network. We look forward to seeing this unfold in the coming time.

The feedback has been overwhelmingly positive, and we are so grateful for the praise about our external speakers. From "He had his stuff together" to "Gitte's energy is magical", we were thrilled to hear that our speakers managed to engage and inspire you. We received some fantastic suggestions for improvements, which we will definitely take into account. We appreciate your feedback and will work hard to make the next Concept Xpo even better.

We've developed a taste for more, and we're already planning the next Concept Xpo, set to take place in the Spring of 2024. The stage will be bigger, the participant list longer, and the agenda will be deeper. Although the exact date is not yet set, we can already reveal that we're slowly building the content and have listened to your suggestions regarding the topics you find interesting. So, keep an eye out for updates!

We want to express our heartfelt thanks to everyone who participated in the event. Without you, the day wouldn't have been the same. We're thrilled with the positive feedback we've received and look forward to seeing all of you again at the next Concept Xpo.

For those who couldn't attend this time, we hope this summary gives you an insight into the thoughts behind the event - and that we'll see you next time! 

Until then, follow us on the blog and LinkedIn for more updates and insights into the media industry.

A day where we gather experts, enthusiasts, and curious minds to share knowledge, discuss trends, and look at what the future holds for us.

A Look Back at Concept Xpo: A Day Filled with Knowledge, Networking, and Visions of the Future

A look back at Concept Xpo

Imagine a world where innovation and collaboration intertwine, creating unparalleled pathways for growth. Welcome to Concept X, where every interaction is a milestone towards collective evolution, and every solution is a gateway to mutual success.

We're thrilled to announce that Concept X has once again been recognized as a Børsen Gazelle in 2023. This isn't our first time receiving this prestigious accolade, underscoring our position as a leading force in the Digital Ad Space. What makes this recognition even more extraordinary is that, after 11 years, Concept X remains among the fastest-growing companies in Denmark. This is a testament to our sustained commitment, innovation, and the trust our partners place in us.

"Receiving the Børsen Gazelle award once again is a reflection of the hard work, dedication, and innovative spirit of the entire Concept X team," says Jens Holm, CEO of Concept X. "It's an honour to lead such a dynamic team, and this recognition fuels our drive to shape the digital ad industry's future."

The Børsen Gazelle Award, presented to Denmark's fastest-growing companies, highlights our commitment to excellence and innovation. As Concept X matures, achieving such recognition becomes even more commendable.

Our journey began in 2012 at the intersection of innovation, collaboration, and progress within the Nordic digital ad space. Today, Concept X is more than a platform; it's a vibrant hub that nurtures partnerships and bridges the gap between publishers, advertisers, and forward-thinking entrepreneurs.

This award aligns perfectly with our brand's vision, mission, and values, showcasing our dedication to creating opportunities in the digital ad industry.

As we continue to evolve, we invite everyone shaping the digital ad landscape to collaborate with us. Whether you're an advertiser, media agency professional, publisher, marketer, or entrepreneur, get in touch, and let's accelerate your success together.


Contact information:
Name: Jens Holm
Title: CEO & Founder
E-mail: jens@conceptx.com
Telephone: +45 28 27 01 93

Imagine a world where innovation and collaboration intertwine, creating unparalleled pathways for growth.

Concept X: A Børsen Gazelle in 2023 and Beyond

In the realm of digital advertising, strategic partnerships are key to delivering quality and relevance. Concept X is pleased to announce that Filmtopp International, a respected name in film journalism, has joined our portfolio, enhancing our Entertainment Vertical in Sweden.

The inclusion of Filmtopp International into Concept X's suite of partners is a thoughtful step towards strengthening our presence in the Swedish market. This partnership aligns with our commitment to enhancing the advertising value chain within our specialized Entertainment Vertical.

Filmtopp's audience is a coveted demographic for advertisers: engaged, informed, and passionate about the entertainment industry. By integrating Filmtopp into our network, Concept X is poised to offer advertisers direct access to this attractive segment, which is highly sought after by global, Nordic, and Swedish brands alike.

The collaboration with Filmtopp International allows Concept X to offer advertising solutions that are contextually relevant. Advertisers can now place their ads within an environment that is inherently aligned with their target audience's interests, ensuring a higher engagement rate and a more meaningful impact.

This partnership is not just about expanding our portfolio; it's about creating a win-win situation. Advertisers get the benefit of a focused and relevant platform to showcase their products, while the audience enjoys ads that are more aligned with their interests and less intrusive.

The Practical Benefits of Our Collaboration

With Filmtopp International's expertise in the film sector, Concept X can now offer enhanced advertising solutions that are tailored to the unique dynamics of the entertainment industry. This means more sophisticated and nuanced ad campaigns that resonate with viewers.

At Concept X, we are committed to maintaining the integrity of the user experience while delivering ads that matter. Our partnership with Filmtopp is a reflection of this commitment, ensuring that the ads served are not only high in quality but also high in relevance.

The first initiative in this collaboration is a dedicated campaign for SkyShowtime, where Concept X is also responsible for the ad production through the team at Hello Creative.

"We at Concept X are truly looking forward to this collaboration. With Filmtopp.se, we have a very strong entertainment vertical to offer our customers," says Peter Grufman.

As we welcome Filmtopp International into our fold, we look forward to the opportunities this partnership will bring. We are excited about the potential to connect advertisers with a passionate audience, creating campaigns that are as entertaining as they are effective.

We invite advertisers who are looking to engage with a dedicated film-loving audience to explore the possibilities with Concept X and Filmtopp. Together, we can create advertising that's not just seen but also appreciated.

Furthermore, we extend a warm invitation to publishers who are interested in learning how Concept X can enhance their advertising potential. If you're a publisher looking to elevate your advertising strategy and collaborate with a team that values innovation and relevance, reach out to us. Let's discuss how we can work together to create a more impactful and engaging ad experience for your audience.

Filmtopp Joins Concept X's Entertainment Vertical in Sweden

In the dynamic realm of digital advertising, upholding brand authenticity is not just a necessity; it's a strategy for lasting engagement. As advertisers grapple with an ever-changing digital landscape, the challenge is to remain authentic to your brand's core values. This blog explores strategies to maintain this authenticity, with a special focus on leveraging Concept X's unique offerings like Hello Creative and Storybook.


Authenticity in branding is about more than just a consistent message; it’s about a genuine connection with your audience, reflecting your brand's true narrative. In the digital ad space, where impressions are fleeting, authenticity becomes your brand's signature, ensuring longevity and relatability.


Ad Clutter: Differentiating your brand amidst a sea of digital ads.


Rapid Platform Evolution: Keeping your brand voice authentic across evolving digital platforms.


Building Trust: Establishing and maintaining trust in an era marked by skepticism.


Strategizing for Authenticity with Concept X

Hello Creative’s Design Excellence: While the focus is on your message, Hello Creative ensures it's delivered in a visually coherent and engaging manner, subtly enhancing the authenticity of your brand.


Storybook’s Narrative Craft: In the background, Storybook's expertise in storytelling can enrich your brand’s message, ensuring it's not just heard but felt, creating a deeper connection with your audience.


Data-Driven Insights: Use Concept X's analytics and insights to understand audience preferences and tailor your messaging to mirror real interests and values.


Transparent Communication: Embrace transparency in your advertising campaigns, a key principle in building consumer trust and loyalty.


At Concept X, our suite of tools like Contxt and our divisions such as Hello Creative and Storybook are at the forefront of marrying creativity with technology. This synergy ensures that your brand's authenticity is not just preserved but is also amplified in the digital space.

Hello Creative: Crafting Your Brand's Digital Voice

Hello Creative specializes in transforming your brand ethos into compelling digital narratives. From visually stunning designs to engaging copy, our team ensures that every piece of content reflects your brand's authentic voice.

Storybook, our native content and campaign division, excels in creating content that aligns seamlessly with your brand's narrative, engaging the audience in a meaningful dialogue and fostering a genuine connection.

In the bustling digital advertising landscape, the authenticity of your brand is the beacon that guides your audience to you. By leveraging Concept X's innovative tools and expertise, you can navigate these waters while keeping your brand's integrity and authenticity at the forefront.


Are you ready to elevate your brand's authenticity in the digital ad space with innovative solutions? Reach out to Concept X today, and let's create advertising that's not just effective, but also resonates with your brand's true voice.

In the dynamic realm of digital advertising, upholding brand authenticity is not just a necessity; it's a strategy for lasting engagement. As advertisers grapple with an ever-changing digital landscape, the challenge is to remain authentic to your brand's core values. This blog explores strategies to maintain this authenticity, with a special focus on leveraging Concept X's unique offerings like Hello Creative and Storybook.

Is Your Brand Losing Its Authentic Voice in a cluttered ad space?

As the digital advertising world braces for the impact of third-party cookie deprecation, Concept X emerges as a beacon of innovation and resilience. Our suite of solutions, tailored to thrive in a post-cookie landscape, leverages the power of strong media verticals, advanced technology, and creative excellence. Here’s how Concept X is redefining advertising success in the new digital era:

1. Strong Media Verticals and Contxt: A Dynamic Duo

In the face of cookie deprecation, our strong media verticals offer targeted environments where advertisers can reach their desired audiences through contextually relevant content. Combined with Contxt, our cutting-edge platform, we enable advertisers to harness the power of context and content alignment, ensuring that every ad reaches its intended audience with precision and relevance. Contxt stands out by offering deep insights and analytics, empowering advertisers to make informed decisions and craft campaigns that resonate on a deeper level.

2. High Impact Solutions Powered by Adnami Technology

Concept X partners with Adnami to bring advertisers high-impact, attention-grabbing ad formats that captivate audiences across digital platforms. These solutions are designed to stand out in a cluttered online world, ensuring that your message not only reaches but also engages your audience effectively. With Adnami's technology, we offer unparalleled scale and reach, making it possible for brands to deliver memorable experiences that drive engagement and conversion.

3. Hello Creative: Unleashing Creative Brilliance

Hello Creative, Concept X's in-house creative agency, is at the forefront of advertising innovation. We specialize in transforming creative ideas into digital masterpieces that break through the noise. In a world without cookies, creativity becomes the cornerstone of effective advertising. Hello Creative excels in crafting bespoke campaigns that leverage emotional and psychological insights to engage consumers on a more personal and impactful level.

4. Storybook: Mastering the Art of Narrative

Storybook, our narrative-driven content and campaign division, believes in the power of storytelling to forge deep connections with audiences. In the post-cookie era, authentic, compelling stories are more crucial than ever. Storybook’s expertise lies in creating content that aligns with your brand's values and resonates with your audience's desires and needs, turning every campaign into an engaging narrative that captivates and inspires.

Conclusion: A Future-Forward Approach to Digital Advertising

As we navigate the challenges and opportunities of the post-cookie landscape, Concept X remains committed to leading the charge. Our comprehensive suite of solutions—ranging from strong media verticals and Contxt to high-impact formats powered by Adnami, and the creative powerhouses of Hello Creative and Storybook—equips advertisers with everything they need to succeed in this new era.

In partnership with Concept X, advertisers can look forward to a future where digital campaigns are not just seen but felt, where engagement and authenticity lead the way, and where success is measured not by clicks but by the genuine connections forged with audiences. Join us as we embrace this new chapter in digital advertising with open arms and innovative solutions.

Navigating the Post-Cookie Era with Concept X

In the world of digital advertising, 3rd party cookies have long been a cornerstone. However, with growing privacy concerns and legislative changes, this era is coming to an end. What does this mean for publishers, especially in the Nordic countries?

To understand the significance of this change, it's essential first to define what 3rd party cookies are. They are small text files placed on a user's computer by a domain other than the one they are visiting. These cookies have been crucial for tracking user behavior across different websites, allowing advertisers to deliver more targeted ads.

Privacy concerns have led to a rise in data protection legislation globally. In the Nordic countries, known for their strict data protection standards, this has been a particularly hot topic. With tech giants like Apple and Google removing support for 3rd party cookies, it's evident that the industry needs to adapt.

For publishers, this change might seem daunting. Without 3rd party cookies, delivering targeted ads could become more challenging, potentially affecting revenues. But it's not all bad news. This could also be an opportunity for publishers to reconsider their advertising strategies and focus more on contextual advertising and first-party data.

Contextual advertising focuses on the content of a page to determine which type of ad should be displayed. For instance, on a page about sustainable fashion, an ad for organic clothing might be relevant. This allows publishers to deliver more pertinent ads without relying on user data.

First-Party Data: A Goldmine for Publishers

Publishers have a unique opportunity to collect first-party data - information directly from their audience. This can be details like email addresses, preferences, or purchase history. By leveraging this data, publishers can build deeper relationships with their audience and deliver more personalized ads.

While the disappearance of 3rd party cookies represents a significant shift in the digital advertising world, it's not necessarily a bad thing. For publishers in the Nordic countries, where data protection has always been at the forefront, this could be an opportunity to lead the way in a new era of digital advertising.


Want to delve deeper into this change and its impact on your media? At Concept X, we have specialists dedicated to helping publishers navigate the complex world of digital advertising, especially in light of recent changes in cookie policies. 

Contact us today to discuss how we can support your media during this transitional period and ensure you continue to stay ahead with industry best practices.

What does this mean for publishers, especially in the Nordic countries?

Disappearance of 3rd Party Cookies: What It Means for Publishers.
An in-depth analysis of how changes in cookie policies affect publishers.

Disappearance of 3rd Party Cookies: What It Means for Publishers

Disappearance of cookies and what it means for publishers

The digital advertising landscape is in a constant state of evolution. From the early days of banner ads to the sophisticated programmatic buying we see today, technology has always been at the forefront of this transformation. Now, as we stand on the cusp of a new era, Artificial Intelligence (AI) is set to redefine the way publishers approach digital advertising.

AI, at its core, is about machines learning from data. In the context of digital advertising, this means analyzing vast amounts of user data to predict behaviors, preferences, and trends. For publishers, this presents a golden opportunity to understand their audience on a deeper level, tailor content more effectively, and offer unparalleled value to advertisers.

AI can analyze user behaviour to determine what type of content resonates most with individual users. This allows publishers to serve personalized content, increasing engagement and time spent on their platforms. 

With AI, ad targeting is no longer a game of guesswork. By analyzing user data, AI can predict which ads a user will most likely engage with, ensuring higher click-through rates and better ROI for advertisers. 

AI can forecast trends based on current user behaviour. This means publishers can anticipate what their audience wants before they even know it, staying one step ahead of the competition.

At Concept X, we recognize the transformative power of AI. Our AI-powered tool, Contxt, classifies content based on its context down to the article level. This precision not only enhances the user experience but also boosts advertiser interest in your content. By leveraging AI, we aim to make the local ad industry stronger, ensuring that publishers, big or small, can thrive in this competitive landscape.

The integration of AI in digital advertising is just the beginning. As technology continues to advance, we can expect even more innovative solutions that will further bridge the gap between publishers and their audience. It's an exciting time to be in the digital space, and publishers who embrace AI will undoubtedly be at the forefront of this new era.

Don't navigate the AI-driven digital landscape alone. Partner with Concept X and leverage the power of Contxt to secure your place in the evolving digital world. Contact us today to accelerate your success in the digital ad space.

An in-depth analysis of how AI is transforming digital advertising and creating new opportunities for publishers.

AI and Publishers: A new era for digital advertising

As the digital landscape evolves and the reliance on third-party cookies diminishes, publishers face a pivotal shift towards leveraging first-party data. This transition is not merely a reaction to regulatory changes but a strategic move to harness the direct relationship between publishers and their audience. In this context, gated content and login walls emerge as not just alternatives but as cornerstone strategies for engaging users and securing data that drives hyper-targeted advertising.

The impending "cookie apocalypse" underscores the urgency for publishers to pivot towards mechanisms that foster consent-based user engagement. Gated content, characterized by the exchange of value between the publisher and the audience, offers a pathway to collect first-party data. This data, obtained directly from users in exchange for access to premium content, holds the key to generating higher CPMs and session RPMs through more precise ad targeting.

Beyond Cookies: The Login Wall as a Consent Alternative

For users who prefer not to consent to cookies or tracking, providing an alternative means of accessing content is essential. Login walls serve as a viable alternative, offering users the option to buy access to the site. This approach not only respects user privacy preferences but also aligns with the growing demand for transparency and control over personal data.


Leveraging Gated Content for First-Party Data Activation: 


Value-Packed Content: The foundation of a successful gated content strategy lies in the value it delivers. By offering in-depth articles, exclusive insights, or unique experiences behind a login wall, publishers can incentivize users to share their information willingly.

Personalized Newsletters and Forums: Personalization is key to engaging today's digital audience. Through newsletters and interactive forums, publishers can cultivate a community of engaged users, encouraging recurring visits and deeper engagement.

Innovative Subscription Models: The transition towards a subscription-based model, supported by first-party data, allows publishers to tailor their offerings to meet the specific interests and preferences of their audience, enhancing the value proposition and fostering loyalty.

Interactive and Gated Experiences: By creating interactive content that requires login access, publishers can enhance user engagement while collecting valuable data. Quizzes, polls, and gated videos are effective tools for this purpose.

The shift towards first-party data and the strategic use of gated content and login walls represent a future-proof strategy for publishers. In an advertising world where relevance, privacy, and user consent are paramount, these approaches offer a sustainable path forward. By building direct relationships with their audience, publishers not only navigate the challenges of a cookieless future but also unlock new opportunities for growth and monetization.

The journey towards activating first-party data is both a challenge and an opportunity. Publishers equipped with the right strategies, like those offered by Concept X, can turn this transition into a competitive advantage, ensuring their success in the evolving digital advertising ecosystem.

Do you have a “Gated Content Strategy”?

The phasing out of third-party cookies is primarily driven by growing concerns about privacy and data protection. For publishers, this means a significant shift in how user data is collected and used for ad targeting. 

Now is the time to invest in collecting and managing first-party data. Encourage users to sign up for newsletters, create accounts, or engage in other ways that allow you to gather direct data. This data is more valuable because it's consensual and specific to your audience. 

In the absence of user-specific data, the context in which an ad is placed becomes crucial. This is where Storybook, a division of Concept X, shines. Specializing in developing native content and campaigns, Storybook ensures that your content is not only engaging but also contextually relevant, making it more appealing to advertisers. 

Don't rely solely on cookie-dependent ad revenues. Explore other monetization methods like affiliate marketing, sponsored content, or subscription models. 

As the digital landscape evolves, so should your tools. Concept X offers Contxt, an AI-powered tool that classifies content based on its context, right down to the article level. This precision enhances advertiser interest in your content, ensuring you remain a valuable partner in the advertising ecosystem. 

Ready to Navigate the Cookieless Future? 

Navigating the digital landscape without third-party cookies can be challenging, but with the right tools and strategies, publishers can thrive.

 At Concept X, we're at the forefront of this change. Our AI-powered tool, Contxt, classifies content based on its context down to the article level, enhancing advertiser interest in your content. Furthermore, our specialized division, Storybook, is dedicated to crafting native content and campaigns that resonate with your audience. Don't navigate this journey alone.

Partner with Concept X and leverage the power of Contxt and Storybook to secure your place in the evolving digital world. Reach out to us today!

Navigating the digital landscape without third-party cookies can be challenging, but publishers can thrive with the right tools and strategies.

Adapting to a world without third-party cookies

In the ever-evolving landscape of digital advertising, staying informed and adaptive is key. Google's recent update to its ad consent policies represents a significant shift, particularly for publishers operating within the scope of GDPR and the UK Data Protection Act. As the deadline looms, Concept X is committed to ensuring you are not only aware but also fully prepared to embrace these changes with ease and confidence.

Google has mandated that publishers must use a Google-certified Consent Management Platform (CMP) for collecting user consent, specifically regarding ad delivery and measurement. This update, in alignment with GDPR and the UK's Data Protection Act, highlights Google's commitment to user privacy and data protection.

It's crucial to note that the deadline for complying with these new requirements is January 16th, 2024. This timeline emphasizes the urgency and importance of updating your consent management practices.

At Concept X, we understand that adapting to new regulations can be challenging. Therefore, we are here to provide comprehensive support to our publishers, ensuring a smooth transition ahead of the upcoming deadline.

Shifting Sands: Google's Third-Party Cookie Phase-Out Moved to 2025

The Ongoing Saga of Cookie Deprecation

Impact on the Digital Advertising Ecosystem

Preparing for a Cookieless Future

Concept X’s Role in Navigating Changes

Conclusion

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