PUBLISHER / ADVERTISER • 24 APR 2024• 3 MIN READ
Shifting Sands: Google's Third-Party Cookie Phase-Out Moved to 2025
In a pivotal update that has rippled across the digital advertising landscape, Google has announced yet another delay in its plan to phase out third-party cookies in Chrome. Now pushed to 2025, this move marks the third postponement, underscoring ongoing complexities and the need for a more integrated approach to privacy-first advertising. What does this mean for publishers and advertisers, and how can businesses prepare for this extended timeline?