As the summer sun graces us with its warmth, it's not just a time for sunbathing and vacations but also a perfect opportunity for publishers to recharge and reflect. Summer offers a unique blend of relaxation and strategic contemplation, making it an ideal period to pause, plan, and prepare for the upcoming months. Here's a feel-good guide on what to consider during this vibrant season.


1. Embrace the Need for Rest and Rejuvenation

Summer is synonymous with relaxation. Taking time off to rest is not only beneficial for personal well-being but also for professional rejuvenation. A well-rested mind is more creative and efficient. Encourage your team to take breaks, enjoy the sunshine, and come back refreshed and ready to innovate.

Travel is more than just a break from routine; it’s a source of inspiration. Exploring new places can offer fresh perspectives and ideas that can be integrated into your publishing strategies. Whether it's a local getaway or an international adventure, travel can fuel creativity and provide a broader view of the world, which is invaluable for content creation.

Summer is a great time to look back on the first half of the year. Analyze what worked well and what didn’t. Reflecting on your achievements and challenges helps in understanding trends and reader preferences. Use insights from Concept X Adpay to gather data on your performance. This will provide a clear picture of audience engagement and help fine-tune your strategies.

With a clearer mind, use the summer to strategize for the second half of the year. Identify key goals and milestones. Consider market trends, emerging technologies, and reader demands. Crafting a well-thought-out plan now can set a strong foundation for success in the latter part of the year. Partnering with Concept X can offer you valuable insights and innovative tools to enhance your planning process.

5. Strengthen Relationships with Your Audience

Summer is also a good time to engage with your audience on a more personal level. Light-hearted, summer-themed content can resonate well with readers. Share behind-the-scenes glimpses of your team’s summer activities, offer engaging and fun content, and create interactive experiences that strengthen the bond with your audience.

While the usual rush is slowed down, experiment with new content formats. Podcasts, videos, and interactive articles can offer a fresh way to engage your audience. Summer gives you the breathing space to innovate without the pressure of immediate deadlines. Explore innovative formats and ideas from Concept X’s recent blog posts and LinkedIn activities for fresh inspiration.

Use the relaxed summer atmosphere to strengthen your team. Organize team-building activities, retreats, or casual gatherings. A strong, cohesive team is the backbone of a successful publishing strategy. Summer is perfect for fostering collaboration and unity within your team.

8. Reevaluate Your Tools and Technologies

Take this time to review the tools and technologies you use. Are there new platforms or software that can streamline your processes? Summer provides an opportunity to explore and implement new tools that can enhance productivity and efficiency in the latter part of the year. Maybe there is something in Concept X’s suite of tools, you haven't explored yet, that can help streamline your operations and improve performance.

Summer is more than just a season; it's a state of mind. Embrace the warmth and the break it offers to rest, travel, and reflect. Use this time wisely to plan, innovate, and strengthen your strategies for the upcoming months. By balancing relaxation with strategic planning, you can ensure sustained growth and success in your publishing endeavors.


So, take a deep breath, soak up the sun, and let this summer be a catalyst for rejuvenation and strategic brilliance. Remember, Concept X is here to support you every step of the way, providing inspiration, tools, and guidance to help you achieve your goals.

As the summer sun graces us with its warmth, it's not just a time for sunbathing and vacations but also a perfect opportunity for publishers to recharge and reflect. Summer offers a unique blend of relaxation and strategic contemplation, making it an ideal period to pause, plan, and prepare for the upcoming months. Here's a feel-good guide on what to consider during this vibrant season.

What to Consider During Summer: A Feel-Good Guide for Publishers

In a digital landscape where tech giants hold the reins, local publishers often find themselves voiceless and overwhelmed. With recent reports highlighting the lack of local language support and representation, one question stands out: How can small and mid-sized publishers effectively navigate this complex ecosystem and secure their seat at the table with Big Tech?


At Concept X, we understand the unique challenges faced by local publishers. Our mission is to act as the bridge between local voices and global platforms, ensuring that every publisher, regardless of size, can thrive in the digital ad space.

Recent findings have revealed a startling reality: tech giants like Meta, LinkedIn, and X employ only a handful of local language moderators, if any. This lack of local representation leaves publishers struggling to communicate their needs and concerns effectively. The gap is clear, but so is the solution.

We serve as the local, language-specific intermediary for publishers, facilitating clear and effective communication with global platforms. Our deep understanding of local contexts and challenges ensures that publishers' voices are not just heard, but understood and acted upon.

By leveraging our extensive network and industry expertise, we empower local publishers to navigate the complexities of the digital ad ecosystem. From negotiating ad placements to addressing technical issues, Concept X stands as a steadfast ally in their journey.

We offer tailored solutions that address the unique needs of small and mid-sized publishers. Our innovative approach combines advanced technology with personalized support, ensuring that every publisher can compete on a level playing field with larger counterparts.

As a Google Certified Publishing Partner, Concept X is uniquely positioned to provide publishers with unparalleled support and access to advanced ad technologies. This certification underscores our commitment to excellence and our ability to help publishers optimize their ad revenue.

Enhanced Communication: By bridging the gap between local publishers and tech giants, we ensure that communication is seamless, efficient, and effective.

Localized Support: Our local language support services mean that publishers can resolve issues quickly and effectively, without the barriers of language and time zones.

Strategic Advantage: With Concept X as their intermediary, publishers gain strategic insights and support that help them optimize their digital ad strategies and maximize revenue.

Seat at the Table: We ensure that local publishers have a strong representation and voice in discussions with Big Tech, allowing them to influence decisions and secure better opportunities.


As the digital ad space continues to evolve, the need for effective communication and representation for local publishers is more critical than ever. Concept X is dedicated to breaking down barriers and creating opportunities for growth and success in the digital ad industry. Together, we can ensure that every publisher's voice is heard, respected, and empowered.

Are you a local publisher struggling to navigate the complexities of the digital ad landscape? Partner with Concept X and discover how our innovative solutions, local expertise, and Google Certified Publishing Partner status can transform your digital ad strategy. Let’s bridge the gap and create a thriving, collaborative ecosystem where every publisher can succeed. Reach out to Concept X today and take the first step towards unparalleled growth and opportunity.

In a digital landscape where tech giants hold the reins, local publishers often find themselves voiceless and overwhelmed. With recent reports highlighting the lack of local language support and representation, one question stands out: How can small and mid-sized publishers effectively navigate this complex ecosystem and secure their seat at the table with Big Tech?

How Concept X Empowers Local Publishers in the Big-Tech Era

In the evolving world of programmatic advertising, understanding viewability metrics is crucial for optimizing high-impact campaigns. If you’re utilizing Adnami’s technology suite, it’s essential to grasp the nuances between Adnami’s viewability metrics and those from other platforms like Google Ad Manager (GAM).

Real-time Viewability: Adnami measures viewability in real-time, ensuring that ads are genuinely seen by users.


Dynamic Ad Formats: Specialized in high-impact formats like skins and scrollers, Adnami's metrics are tailored to these dynamic ad types.


Standard Viewability: GAM provides a more general measure of viewability, which might not fully capture the impact of high-impact formats.

True Engagement: Adnami focuses on ensuring that ads are not just served but viewed in a meaningful way, accounting for user engagement and interaction.


Accuracy: Metrics provided by DSPs and platforms like GAM might not fully align with the specialized nature of high-impact formats. Adnami offers a more accurate picture of how these ads perform.


As a programmatic buyer, relying solely on DSP metrics can lead to an incomplete understanding of your campaign’s performance. To optimize your high-impact campaigns, it’s vital to integrate Adnami’s suite for a comprehensive viewability analysis. Here’s how you can achieve this:

Compare Metrics: Regularly compare DSP viewability metrics with those provided by Adnami to identify discrepancies and better understand ad performance.


Leverage Adnami Tools: Utilize Adnami’s reporting tools to gain deeper insights into engagement and viewability specific to high-impact formats.


Optimize Campaigns: Use the insights from Adnami’s metrics to make informed decisions about ad placements, formats, and strategies, ensuring that your campaigns achieve maximum impact.

In the competitive landscape of digital advertising, leveraging accurate and specialized metrics is key to driving success. Adnami’s viewability metrics provide the detailed insights necessary for optimizing high-impact programmatic campaigns. By integrating these metrics into your analysis, you can ensure that your ads are not only seen but truly engaged with, leading to better campaign outcomes.

For more detailed information, visit Adnami’s viewability guide or contact us at Concept X for personalized support.

Understanding Adnami Viewability: A Guide for Advertisers and Agencies

Following the incredible success of last year's inaugural Concept Xpo, we are excited to invite you to join us once again for Concept Xpo 2024. Mark your calendars for August 28th, as we gather to explore the cutting-edge trends and strategies shaping the future of digital media. Please note, this event will be conducted in Danish, catering specifically to our local audience.

Time: 9:30 – 17:00 - followed up by Pizzas and Beers

Location: Better Collective, Sankt Annæ Pl. 28, 1250 København

Theme: “Digital mediers fremtid – tredjepartscookien er død, hvor kommer de fremtidige revenue streams fra?” (The Future of Digital Media – The Third-Party Cookie is Dead, Where Will Future Revenue Streams Come From?)

Insightful Sessions: Gain valuable knowledge from industry experts about the latest innovations and strategies in digital advertising.

Networking Opportunities: Connect with fellow publishers and industry leaders to exchange ideas and build valuable partnerships.

Engaging Discussions: Dive deep into the future of digital media and explore new revenue streams in a post-cookie world.


The day's program will kick off at 9:30 with coffee and croissants, followed by an engaging schedule of sessions starting at 10:00. We will wrap up the day with a social gathering at our own offices, enjoying pizza and drinks - a perfect opportunity to network in a relaxed setting. A detailed agenda will be shared in the coming weeks.

While the event is invite-only, we still have a few spots available and would love for you to join us. If you haven't already, please contact your Concept X representative to secure your place at Concept Xpo 2024.


Don't miss out on this opportunity to be part of an event that promises to be both informative and inspiring. To register or for more information, reach out to your Concept X contact today.


Keep an eye out for our detailed agenda, which will be sent out soon. We look forward to welcoming you to Concept Xpo 2024 and exploring the future of digital media together.

Join Us for Concept Xpo 2024: The Future of Digital Media

In today's media landscape, consumers are bombarded with information and advertisements from all directions. Amidst this chaos, the concept of "high attention" has emerged as a critical factor in understanding how advertising works and its impact on the target audience. But what exactly is high attention, and why is it so vital for marketers to measure?

High attention, or focused attention, refers to the intense engagement consumers give to an advertisement. Unlike low attention, where consumers only briefly acknowledge an ad's presence, high attention involves deeper engagement with the message, leading to stronger memory retention and behavioral influence.

At Concept X, we recognize the paramount importance of capturing high attention in the digital ad space. Let’s explore the mechanisms behind high attention and how it can significantly enhance advertising effectiveness.

Relevance: Ads that resonate with the consumer's needs or interests are more likely to capture their attention. Relevant content speaks directly to the audience, making it more engaging and memorable.

Emotional Appeal: Emotionally charged advertisements, whether evoking positive or negative feelings, tend to grab high attention. These ads create strong emotional connections, making the messages stick in the consumer’s mind.

Uniqueness and Creativity: Innovative and unexpected elements in ads can break through the "ad noise" and capture the consumer’s interest. Creative visuals, surprising elements, and unique storytelling are key to standing out.

Cognitive Challenge: Advertisements that require mental engagement, such as humor, puzzles, or interactive elements, can also capture and retain high attention. These elements make the ad experience more immersive and memorable.

High attention is crucial for several reasons:

Memory Retention: Ads that achieve high attention are more likely to be remembered by consumers, leading to better brand recognition and recall. This is essential for building long-term customer relationships.

Attitude and Behavior Change: High attention leads to deeper processing of the ad message, which can influence consumer attitudes and behaviors. This might increase the likelihood of trying a new product or changing perceptions of a brand.

Competitive Advantage: In a world where consumers are constantly bombarded with advertisements, the ability to capture high attention can give a company a significant competitive edge. Ads that stand out and deeply engage the audience can effectively differentiate a brand from its competitors.

ROI: Ads that receive high attention tend to provide a better return on investment. They are more likely to meet their objectives, whether it’s increased sales, brand awareness, or customer loyalty.

Optimizing for High Attention with Concept X

At Concept X, we integrate high attention strategies into our advertising approach to ensure maximum impact for our clients. Here’s how:

Collaborative Ecosystem: We work closely with publishers and advertisers to create a network that supports high-attention strategies, ensuring that ads are placed in contexts where they can achieve the most engagement.

Innovative Excellence: Our relentless pursuit of groundbreaking innovations ensures that our ad products are always at the forefront of technological evolution. We incorporate creative elements that capture and hold consumer attention.

Streamlined Processes: By simplifying the ad creation and placement process, we make it easier for our clients to produce high-attention content efficiently. Our user-friendly platforms and tools enable seamless integration of attention metrics.

In a time when attention is a scarce resource, the ability to capture and retain high attention is invaluable for successful marketing. By creating content that is relevant, emotionally engaging, unique, and cognitively challenging, marketers can increase the likelihood of achieving high attention. This, in turn, leads to better memory formation, influence on attitudes and behaviors, stronger competitive positioning, and higher ROI.

At Concept X, we are dedicated to helping our clients navigate the crowded digital ad space. Our focus on high attention strategies ensures that your advertising messages not only reach your audience but also engage them deeply, driving sustainable growth and success.

Are you ready to elevate your advertising effectiveness with high attention strategies? Contact Concept X today and let’s create compelling, impactful advertisements that truly resonate with your audience.

High Attention: The Key to Unlocking Advertising Effectiveness

In today's digital advertising landscape, the obsession with vanity metrics—like viewability and click-through rates—often overshadows what truly matters: genuine engagement and impactful outcomes. For advertisers and media agencies, it's time to pivot towards more meaningful metrics and foster closer collaboration to drive real business results. This isn’t the magic solution to all our challenges but a critical step in the right direction.


Vanity metrics are like the glitter of the digital ad world—they catch the eye but lack substance. Sure, high viewability and click-through rates look impressive on paper, but do they translate into meaningful interactions or sales? Often, they don’t. These metrics can give a false sense of success, distracting from the ultimate goal: engaging your audience and driving conversions.


To create more effective advertising campaigns, we need to prioritize metrics that matter. Performance outcomes, such as engagement rates, conversion rates, and customer lifetime value, offer a clearer picture of an ad's impact. By focusing on these metrics, advertisers and media agencies can better understand how their campaigns are resonating with audiences and adjust strategies accordingly.


One of the most powerful yet underutilized strategies in digital advertising is collaboration between advertisers and the sell-side (publishers). This partnership is crucial for several reasons:

Enhanced Data Sharing: By working closely, advertisers and publishers can share insights and data, leading to more precise targeting and better campaign performance.


Customized Solutions: Collaboration allows for the creation of tailored ad solutions that cater to specific audience segments, enhancing relevance and engagement.

Shared Goals: Aligning objectives helps both parties work towards common goals, ensuring that campaigns are optimized for genuine performance rather than superficial metrics.


Effective use of data is at the heart of this shift. Advertisers need to leverage data to understand their audiences better, creating personalized and relevant ad experiences. This approach not only improves engagement but also builds stronger connections with consumers. By focusing on data-driven insights, advertisers can move beyond guesswork and craft campaigns that truly resonate.


At Concept X, we believe in the power of a collaborative ecosystem. By fostering strong partnerships between advertisers and publishers, we can create a more cohesive and efficient digital advertising environment. This ecosystem isn’t just about sharing data—it’s about building trust, aligning goals, and working together to drive innovation and growth.

Moving away from vanity metrics and embracing performance outcomes can also streamline processes. Advertisers and media agencies can spend less time chasing misleading metrics and more time refining strategies that drive real results. This shift can lead to more efficient use of resources and better overall campaign performance.


Transitioning from vanity metrics to performance outcomes is not a panacea for all the challenges in digital advertising, but it’s a crucial step towards more authentic engagement and meaningful results. By focusing on what truly matters and fostering closer collaboration, we can create more effective and impactful advertising campaigns. At Concept X, we’re committed to leading this charge and helping our partners navigate this path. Let’s work together to redefine success in the digital ad space.

Ready to move beyond vanity metrics and explore the power of genuine engagement? Join us at Concept X and let’s pave the way to a more collaborative and impactful digital advertising future. Reach out today and discover how we can help you achieve meaningful results.

In today's digital advertising landscape, the obsession with vanity metrics—like viewability and click-through rates—often overshadows what truly matters: genuine engagement and impactful outcomes. For advertisers and media agencies, it's time to pivot towards more meaningful metrics and foster closer collaboration to drive real business results. This isn’t the magic solution to all our challenges but a critical step in the right direction.

Vanity Metrics or Authentic Engagement?

In an era where digital landscapes are continually evolving and user expectations are heightening, publishers face a crucial challenge: fostering a meaningful connection with their audience. 

This connection hinges not just on the content offered but significantly on how publishers communicate the value of user engagement on their platform. It’s no longer just about providing content; it’s about making a compelling case for why users should choose your website over the simplicity of staying within Google's Search Engine Results Pages (SERPs) or consenting to cookies and data collection.

The Importance of Personalizing Communication

Standard texts in Consent Management Platforms (CMPs) and login prompts often fail to resonate with users because they do not reflect the unique voice and value proposition of the publisher. Personalizing these communication elements can transform them from being perceived as a nuisance or a barrier, into a meaningful part of the user experience.

Increased Transparency: Personalized messages can help demystify what data is being collected and how it is used, which can alleviate user concerns about privacy.

Enhanced Trust: By communicating in a way that reflects the publisher’s brand voice and ethos, users feel a greater sense of connection and trust, which is crucial in an age where trust in digital entities is faltering.

Better User Experience: Customized messages that speak directly to the user’s preferences and interests can enhance the overall experience, making users feel valued and understood.

Explain the Benefits Clearly: Instead of generic requests for logging in or accepting cookies, explain the tangible benefits the user will gain. Whether it’s enhanced personalization, access to exclusive content, or a more streamlined experience, let the user know exactly what’s in it for them.

Use Familiar Language: Avoid jargon and formalities that can create distance. Instead, use a conversational tone that matches the tone of the content they love on your site.

Be Transparent About Data Usage: Clearly communicate how user data will be used to improve their experience and how it supports the site. Transparency not only complies with privacy regulations but also builds trust.

Offer Reassurances: Address common concerns upfront. Let users know they can change their settings at any time, reassuring them that they have control over their data.

Highlight the Community Aspect: If applicable, emphasize how logging in or consenting to data sharing improves the community as a whole. For example, better user data can lead to more tailored content and less intrusive advertising.

In the competitive realm of digital publishing, the connection with your audience is paramount. By moving beyond the standard CMP texts and adopting a more personalized, clear, and honest communication strategy, publishers can significantly enhance user engagement and consent rates. This not only benefits the publisher with higher ad revenues and more engaged readers but also enriches the user's experience, fostering loyalty and trust that are crucial in today’s digital economy.

We invite you to revisit your communication strategies. Think about how you can implement these changes to make every interaction with your site a step towards building a stronger, more connected community. Remember, every click, every login, and every consent is not just a transaction but a part of a continuing relationship with your audience. Let’s make it count.

In an era where digital landscapes are continually evolving and user expectations are heightening, publishers face a crucial challenge: fostering a meaningful connection with their audience.

Enhancing Audience Connection Through Clear and Honest Communication

Google’s new AI Overviews feature is revolutionizing the search engine landscape, offering users quick answers directly within search results. This development presents both challenges and opportunities for publishers. At Concept X, we are dedicated to helping publishers adapt to these changes effectively. Let's dive into the pros and cons of using the "nosnippet" tag and explore strategic approaches to thrive in this evolving environment.

Google’s AI Overviews provide users with concise, AI-generated answers to their queries. While this improves user experience by delivering immediate information, it also poses a significant challenge for publishers as it can reduce the need for users to visit their websites.


The "nosnippet" tag is an HTML meta tag that publishers can add to their web pages to prevent search engines from displaying snippets of their content in search results. This means that instead of showing a summary of the page, the search engine will only display the page title and URL. This tag can be particularly useful for publishers who want to ensure that users visit their site to access the full content, rather than getting all the information from the search results page.

Pros and Cons of Using the "nosnippet" Tag

Content Control: By using the "nosnippet" tag, publishers can ensure that their content is not summarized by AI Overviews, maintaining the integrity and context of their information.

Traffic Preservation: Without snippets providing answers directly in search results, users are more likely to click through to your website for detailed content, potentially preserving web traffic.

Ad Revenue: Increased click-through rates can lead to higher ad revenue, as users visit your site directly to access the information they need.


Visibility Loss: Pages without snippets might appear less prominently in search results, which can reduce overall visibility.

Reduced CTR: Users may be less inclined to click on links that do not provide informative snippets, leading to a lower click-through rate.

SEO Impact: Google may rank pages lower if they don't provide snippets, negatively affecting search engine optimization and organic reach.


High-Quality Content: Focus on creating comprehensive, valuable content that answers users' questions in-depth. This will make your content indispensable, encouraging users to visit your site for detailed information.

SEO Optimization: Continue refining your SEO practices to ensure your content remains visible in search results despite the presence of AI Overviews. Use keywords effectively and create engaging meta descriptions.

Diversify Traffic Sources: Explore alternative traffic sources such as social media platforms, email marketing, and strategic partnerships. Diversifying your traffic sources can reduce reliance on search engine traffic.

Monitor Analytics: Regularly analyze your website traffic and user behavior to understand the impact of AI Overviews. Use this data to adjust your content strategy and optimize for better performance.


Interactive Elements: Incorporate interactive elements like quizzes, infographics, and videos to make your content more engaging and shareable.

Community Engagement: Build a community around your content through forums, comments, and social media interactions. Engaged users are more likely to visit your site regularly.

Long-Form Content: Invest in long-form content that provides thorough answers and insights. Detailed guides, case studies, and research articles can attract more dedicated readers.


Adapting to the rise of Google’s AI Overviews requires strategic adjustments, but it also opens up opportunities for innovative content delivery and audience engagement. By understanding the pros and cons of using the "nosnippet" tag and implementing adaptive strategies, publishers can continue to thrive in this changing digital landscape. At Concept X, we are committed to supporting publishers through these transitions. Let’s work together to ensure your content remains impactful and your audience engaged.

Ready to adapt and excel in the evolving digital landscape? Contact Concept X today to explore innovative strategies that will keep your content at the forefront and drive sustainable growth.

Google's AI Overviews: Friend or Foe for Publishers?

* Please scroll for the swedish version *

Concept X and the Swedish Golf Federation have entered into a strategic partnership for digital advertising on the highly appreciated platform MinGolf.se. This collaboration offers advertisers an easy way to reach all golfers in Sweden. "This is an exciting opportunity that perfectly aligns with what we want to achieve – strengthening local publishers' ad business while simplifying for the buyers to be visible in a fantastic advertising environment," says Richard Persson, CEO of Concept X, Sweden.


MinGolf.se – the definitive platform for Swedish golf enthusiasts

As the leading platform for Swedish golfers, MinGolf.se has 250,000 unique visitors per week during the peak season. This provides advertisers with a fantastic opportunity to market themselves to a wealthy and active audience with a great passion for golf.


The selection of Concept X as a partner for ad management and the sale of programmatic ads reflects a shared ambition. Mathias Resare, Marketing Director at the Swedish Golf Federation, says: "We have chosen Concept X as our new partner for ad management and the sale of programmatic ads. This choice gives us security in a world that is not always easy to navigate – especially for a sports federation – with all the ongoing changes in the digital ad market. Concept X has the knowledge, experience, size, and profile that fit us perfectly."


Richard Persson, CEO of Concept X's Swedish division, highlights the synergy of the partnership: "Our collaboration with the Swedish Golf Federation is an exciting opportunity that perfectly aligns with what we want to achieve – strengthening local publishers' advertising business while simplifying the process for buyers to be visible in a fantastic advertising environment. We are incredibly grateful and proud to have the opportunity to work together with the Golf Federation and represent Sweden's golfers."

Concept X and the Swedish Golf Federation invite companies and advertisers to explore the opportunities this partnership entails. We offer brands the chance to engage with all active golfers in Sweden on MinGolf.se. Contact your Concept X representative for all the information.

Concept X blir exklusiv digital återförsäljare åt Svenska Golfförbundet

Concept X och Svenska Golfförbundet ingår ett strategiskt partnerskap kring digital annonsering på den mycket uppskattade plattformen MinGolf.se. Samarbetet ger annonsörer en möjlighet att på ett enkelt sätt nå Sveriges samtliga golfare. “Det är en spännande möjlighet som passar perfekt med vad vi vill uppnå – att stärka lokala publicisters annonsaffär och samtidigt förenkla för köpare att synas i en fantastisk annonsmiljö", säger Richard Persson, VD för Concept X, Sverige. 

MinGolf.se – den definitiva plattformen för svenska golfentusiaster

Som den ledande plattformen för svenska golfare har MinGolf.se 250 000 unika besökare per vecka under högsäsongen. Detta ger annonsörer en fantastisk möjlighet att marknadsföra sig mot en köpstark och aktiv målgrupp med stor passion för golf.

Ett partnerskap grundat på gemensamma mål

Valet av Concept X som partner för annonshantering och försäljning av programmatiska annonser speglar en delad ambition. Mathias Resare, Marknadschef på Svenska Golfförbundet, säger: "Vi har valt Concept X som vår nya partner för annonshantering och försäljning av programmatiska annonser. Detta val ger oss trygghet i en värld som inte alltid är lätt att navigera i – inte minst för ett idrottsförbund – med alla pågående förändringar på den digitala annonsmarknaden. Concept X har den kunskap, erfarenhet, storlek och profil som passar oss perfekt."

Richard Persson, VD för Concept X:s svenska division, framhäver partnerskapets synergi: "Vårt samarbete med Svenska Golfförbundet är en spännande möjlighet som passar perfekt med vad vi vill uppnå – att stärka lokala publicisters annonsaffär och samtidigt förenkla för köpare att synas i en fantastisk annonsmiljö. Vi är oerhört tacksamma och stolta att få möjligheten att jobba ihop med Golfförbundet och få representera Sveriges golfare.”

Concept X och Svenska Golfförbundet bjuder in företag och annonsörer att utforska de möjligheter som detta partnerskap innebär. Vi erbjuder varumärken att engagera sig med alla aktiva golfare i Sverige på MinGolf.se. Hör av dig till din Concept X-kontakt för att få all information.

Concept X and the Swedish Golf Federation have entered into a strategic partnership for digital advertising on the highly appreciated platform MinGolf.se. This collaboration offers advertisers an easy way to reach all golfers in Sweden. "This is an exciting opportunity that perfectly aligns with what we want to achieve – strengthening local publishers' ad business while simplifying for the buyers to be visible in a fantastic advertising environment," says Richard Persson, CEO of Concept X, Sweden.

Concept X - exclusive digital reseller for the Swedish Golf Federation

In the ever-evolving landscape of digital advertising, publishers are often faced with a crucial choice: selecting a platform that extends beyond mere programmatic offerings to truly enrich their ad delivery and revenue streams. Concept X stands out as that distinctive choice, a platform that transcends traditional boundaries to offer a comprehensive suite of solutions tailored to enhance your digital footprint and revenue potential.

While programmatic networks offer automation and efficiency, they often lack in areas where Concept X excels—strategic partnerships, tailored solutions, and a commitment to sustainability and growth for publishers. Our platform is not just a tool; it is a partner in the true sense, fostering relationships that go beyond transactional interactions.

Concept X is committed to building long-lasting relationships with publishers. We believe in creating a collaborative ecosystem where each publisher is more than just a number. Our approach involves understanding your unique needs and aligning them with advertisers who value your audience, ensuring that every ad displayed on your site is not only high in quality but also in relevance.

Each publisher's needs are unique, and a one-size-fits-all approach often falls short. At Concept X, we customize our services to fit your specific requirements. Whether it’s optimizing your ad layout, enhancing your fill rates, or providing analytics that make sense, our dedicated team ensures that our technology aligns with your goals.

At the heart of Concept X lies a relentless pursuit of innovation. We continually develop and adopt the latest ad technologies to keep our publishers ahead in a competitive market. More so, our commitment to sustainability is evident in our efforts to ensure that the ads served are not only effective but also ethically sourced and delivered.

The Concept X Advantage: Comprehensive, Not Complicated

Choosing Concept X means accessing a platform that offers more than just programmatic solutions. It means embracing a partnership that values your growth and adapts to the changing dynamics of the digital world.

Direct Partnerships with Agencies and Advertisers

At Concept X, we go beyond the open programmatic market through direct partnerships with leading agencies and advertisers. These relationships are built on a deep understanding of the digital ad landscape, which allows us to offer uniquely positioned demand that is not just algorithm-driven but also sales-led. In fact, up to 80% of our demand is sourced through active sales activities, ensuring that our publishers receive premium, high-quality ads that are perfectly matched to their audience.

Streamlined Operations with Maximum Impact

Forget the complexities typically associated with digital advertising. Our streamlined processes ensure that your operations run smoothly, your revenues increase, and your workload decreases. With Concept X, you gain the efficiency of programmatic technology backed by the human touch of our expert team.

Join the Future of Digital Advertising with Concept X

Jump into a world where your growth is our priority. Join Concept X and experience a partnership that offers more than just programmatic demand. It's time to elevate your digital advertising strategy with a platform that supports, innovates, and grows with you.

Ready to transform your advertising strategy? Contact Concept X today and discover how we can help you achieve unparalleled success in the digital ad space.

Why Concept X is Your Premier Choice Beyond "Just" Programmatic

In a recent chronicle by Morten Bødskov, Denmark's Minister of Business and Trade, a critical eye is cast on the outsized influence of tech giants and the opaque nature of their algorithms. As digital spaces become increasingly integral to our daily lives, there lies a pivotal role for advertisers to ensure these realms are transparent, ethical, and conducive to democratic values.


Advertisers wield significant influence over the digital experience, with the power to shape perceptions and behaviors. Beyond driving conversions, there is a profound responsibility to uphold ethical standards that protect consumer interests and foster trust. Ethical advertising transcends the avoidance of misleading claims—it involves actively enhancing the informational quality and safety of the digital environment.

Concept X empowers advertisers with tools designed not just for efficiency and reach but for safeguarding the digital landscape:

Contextual Advertising Solutions: Ensuring ads appear in appropriate and safe environments, enhancing both brand safety and consumer trust.


Advanced Content Filtering: Utilizing AI to scan and filter out placements on or near harmful or misleading content, protecting brand reputation and aligning with consumer values.


Transparency Tools: Providing clear insights into where ads are placed and how they are performing, helping advertisers maintain control over their campaigns and ensure compliance with ethical standards.


Collaborative Efforts for a Safer Digital Space

The quest for a safer digital advertising space is not a solo journey. It requires the concerted efforts of all stakeholders—advertisers, tech platforms, regulators, and consumers:

Industry Standards and Best Practices: We advocate for the development and adherence to industry-wide standards that promote transparency and protect user data.


Partnerships for Enhanced Regulation: Collaborating with regulatory bodies and organizations to support and implement policies that foster a safer digital advertising ecosystem.


Educational Initiatives: Offering workshops and training sessions for advertisers on the importance of ethical advertising and how to implement these practices effectively.


Reflecting on the insights shared by Minister of Business and Trade Morten Bødskov, it’s evident that the role of advertisers in this digital age is not just about influence but stewardship. By choosing to engage in ethical advertising practices, we can significantly impact the digital landscape positively. Concept X is committed to leading this charge, offering tools and strategies that ensure our clients’ advertising efforts are both impactful and upright.

Join Concept X in reshaping the future of digital advertising. Reach out to us today to explore how our ethical advertising solutions can enhance your campaigns, aligning your business goals with the broader imperative for a transparent, safe, and democratic digital world.

In a recent chronicle by Morten Bødskov, Denmark's Minister of Business and Trade, a critical eye is cast on the outsized influence of tech giants and the opaque nature of their algorithms. As digital spaces become increasingly integral to our daily lives, there lies a pivotal role for advertisers to ensure these realms are transparent, ethical, and conducive to democratic values.

Advertisers' Role in Shaping a Transparent Digital Future

In a pivotal update that has rippled across the digital advertising landscape, Google has announced yet another delay in its plan to phase out third-party cookies in Chrome. Now pushed to 2025, this move marks the third postponement, underscoring ongoing complexities and the need for a more integrated approach to privacy-first advertising. What does this mean for publishers and advertisers, and how can businesses prepare for this extended timeline?


Initially set for a 2022 execution, Google's timeline for phasing out third-party cookies has seen multiple extensions. The rationale? To allow adequate time for the ad industry to adapt to the privacy sandbox technologies, which aim to provide alternatives that uphold privacy while still delivering on advertiser needs. This latest delay, as noted in Google's recent announcement, stems from discussions with the UK’s Competition and Markets Authority (CMA), ensuring a collaborative approach to this significant shift.

Impact on the Digital Advertising Ecosystem

Third-party cookies have been instrumental in enabling targeted advertising and audience insights. Their removal is poised to disrupt many aspects of digital marketing, from ad targeting and measurement to the overall effectiveness of digital campaigns. Google's phased approach reflects the challenges and the need for a stable transition, ensuring that both privacy and commercial interests are balanced.

For publishers and advertisers, this extended timeline should be seen as an opportunity to test and learn with the new tools proposed under Google's Privacy Sandbox initiative. Embracing first-party data strategies, enhancing direct relationships with consumers, and experimenting with context-based advertising can mitigate the impact of losing third-party cookies.


At Concept X, we are poised to assist our partners through this transition. Leveraging our innovative platforms and collaborative ecosystem, we can help advertisers and publishers harness first-party data and explore new advertising technologies that comply with enhanced privacy standards.

While the delay in deprecating third-party cookies may offer temporary relief, it signals a clear mandate for the ad industry: evolve or risk obsolescence. As we move closer to a privacy-centric world, staying informed and agile will be key. At Concept X, we commit to guiding our stakeholders through these changes, ensuring that your advertising strategies remain both effective and compliant.

In a pivotal update that has rippled across the digital advertising landscape, Google has announced yet another delay in its plan to phase out third-party cookies in Chrome. Now pushed to 2025, this move marks the third postponement, underscoring ongoing complexities and the need for a more integrated approach to privacy-first advertising. What does this mean for publishers and advertisers, and how can businesses prepare for this extended timeline?

Shifting Sands: Google's Third-Party Cookie Phase-Out Moved to 2025

To thrive in the digital advertising ecosystem, publishers must have a nuanced understanding of how ad placements perform. This knowledge goes beyond basic metrics; it requires a more deep dive into specific measures that indicate the effectiveness and revenue potential of each ad slot. Let’s explore these critical metrics in detail.

Understanding Key Metrics for Optimal Ad Performance

To maximize your ad revenue and improve inventory management, you should focus on the following specific metrics:

ePCM (Effective Cost Per Thousand Impressions) of the Specific Ad Placement:

Definition: ePCM measures the average earnings generated per thousand impressions for a specific ad placement. It’s a crucial metric for assessing the profitability of different sections of your website or different types of content.


Importance: By understanding ePCM, publishers can identify which placements are most valuable and adjust their ad strategies to prioritize high-performing areas, enhancing overall revenue.


Definition: The viewrate measures the percentage of impressions where the ad was actually viewable on the user’s screen, according to pre-defined criteria (usually at least 50% of the ad is visible for one second or more).


Importance: A high viewrate often correlates with increased engagement and effectiveness. Ads that are more frequently seen are more likely to influence user behavior and drive conversions.


CTR (Click-Through Rate) Performance of the Specific Ad Placement:

Definition: CTR is the ratio of users who click on an ad to the number of total users who view the ad (impressions). This metric is calculated for each specific ad placement, providing insight into how effectively an ad engages users.


Importance: Analyzing CTR at the placement level helps publishers understand what types of content or which areas of their site are most engaging, allowing for targeted content optimization and layout improvements.


PageCPM (Effective Cost Per Thousand Impressions) for the Total Page:

Definition: PageCPM considers the total revenue generated per thousand impressions across an entire page, encompassing all ad placements on that page.


Importance: This metric is vital for evaluating the overall effectiveness of a page's ad layout in generating revenue. Understanding PageCPM, especially the differences between desktop and mobile, allows publishers to optimize their content strategy for different devices, ensuring that ad placements are tailored to each platform's unique user experience and engagement patterns.


Concept X’s Advanced Tools and Analytics

Concept X equips publishers with advanced tools to measure and understand these metrics effectively. Our platform provides real-time data, allowing for quick adjustments and strategic decision-making. With Concept X, you can easily compare performance across your different placements, ensuring that your ad strategy is always aligned with optimal revenue generation and user engagement.


Leveraging Metrics for Strategic Ad Management

With a thorough understanding of these metrics, publishers can strategically manage their ad inventory to maximize engagement and revenue. Concept X supports publishers with tools that not only track and report these metrics but also provide insights that can be used as the groundlayer for discussions around optimization with your dedicated Publisher Manager.
