New View, New Value: Adpay Just Got a Major Upgrade with Rill Dashboards

Noticed your Adpay reporting looks a little different lately? It's not just you. We’ve rolled out a brand-new version powered by Rill Dashboards - an upgrade that makes your data faster, clearer, and way more flexible to work with.

And this isn’t just a fresh coat of paint. It’s a big step forward in our strategy to make reporting and optimisation smarter - and more valuable for you as a publisher.

We’ve rebuilt the experience to match the ambition behind the rest of our ecosystem. That means:

✅ Faster data engine and visualisations
✅ Cleaner, more compact layout for better readability
✅ New deep-dive tools like Pivot and Explorer views
✅ Export functionality across all views
✅ Consistent dashboard experience across Adpay, CX Loads, Prebid Analytics and more

You’ll still recognise the Adpay dashboard - just with more power under the hood.

As a publisher, data is key - both for optimising your performance and showing value to advertisers. That’s why we’re making it faster, easier and more intuitive to get the answers you need.

More control: Dive deep into the exact layer of data you want to analyse, filter, and export.

More clarity: A better visual hierarchy makes it easier to spot trends and performance drivers.

More consistency: One logic across all dashboards makes workflows more efficient.

This isn’t just a new feature drop. Rill Dashboards is part of a bigger ambition: to build a more streamlined, data-driven collaboration between publishers and the wider Concept X ecosystem.

We know that our value to you isn’t just access to campaigns - it’s also the tools and insights that help you get more out of your inventory.

Got feedback, ideas or questions? We’re all ears - and always building forward with you.

Noticed your Adpay reporting looks a little different lately? It's not just you. We’ve rolled out a brand-new version powered by Rill Dashboards - an upgrade that makes your data faster, clearer, and way more flexible to work with.
And this isn’t just a fresh coat of paint. It’s a big step forward in our strategy to make reporting and optimisation smarter - and more valuable for you as a publisher.

Adpay 2025: New View, New Value

This agreement sets out the division of responsibilities between XXXX ("Partner") and ConceptX ApS (“CX”), individually referred to as a “Joint Data Controller” and jointly referred to as the “Joint Data Controllers”, in relation to a joint controllership pursuant to Article 26 of the EU Regulation 2016/679 of the European Union and of the Council of 27 April 2016 on the protection of end users with regard to the processing of personal data and on the free movement of such data (“General Data Protection Regulation” or “GDPR”) as described below. 

Joint controllership in relation to the Digital Partnership

1. 1. This Data Processing Agreement (“Agreement”) sets out the division of responsibilities between Partner and CX in relation to the processing activity taking place as part of the Joint Data Controllers’ Digital partnership concerning targeted advertising management facilitated by and performed on the relevant websites and applications of Partner (“Digital Partnership”) in relation to which Partner and CX act as Joint Data Controller within the meaning of Article 26(2) of the GDPR.  

1. 2. This Joint Control Agreement (“Agreement”) shall, in accordance with Article 26(2) of the GDPR, duly reflect the respective roles of the Joint Data Controllers and sets out the respective responsibilities of the Joint Data Controllers to comply with the obligations of the GDPR, in particular to exercise the data subject's rights and the obligation to provide the information referred to in Articles 13 and 14. The main content of the arrangement must also be made available to data subjects.

1. 3. Regardless of the terms of the Agreement, the data subjects may exercise their rights under the GDPR with regard to and against each individual Joint Data Controller. Similarly, the Agreement does not prevent the supervisory authority from exercising its powers in relation to each Joint Data Controller individually. 

1. 4. For the purpose of this Agreement, “Personal Data”, “Processing”, “Controller”, “Processor”, “Data Subject”, “Third Party”, “Principles relating to Processing of Personal Data”, “Personal Data Breach” and “Supervisory Authority” shall have the same meaning as in GDPR. Any applicable data protection legislation, including the GDPR, will be referred to as “Data Protection Legislation”.

Processing of personal data in relation to the Digital Partnership 

2. 1. For the collection and transfer of the Partners cookie IDs from Partner to CX in order to process them for the purpose of presenting targeted advertising on the Partner websites (“Common Purposes”) directed toward individual website visitors and application users (“Data Subjects”), the Joint Data Controllers will jointly operate and make use of a Consent Management Platform (“CMP”) implemented by Partner on the relevant Partner websites and applications.  

2. 2. By means of the CMP, Partner is enabled to share personal data concerning the Data Subjects and especially details of the consent for marketing online activities obtained via the relevant Partner websites and applications with CX. Subsequently, CX will process the personal data concerning the advertisement for the purpose of sharing it with Partner to enable efficient and more online personalized advertisement to be displayed on the relevant Partner websites and applications in the interest of the Joint Data Controllers.

2. 3. By means of online advertising technologies in use on the relevant websites and applications which enable the Joint Data Controllers to store cookies or similar technologies on the individual Data Subject’s device (e.g. computer, tablets, mobile phone and or smartphone, TV, apple TV, etc.), the targeted advertisement can be displayed on the relevant Partner websites and applications in the interest of the Joint Data Controllers.

2. 4. By means of Data Management Platform (“DMP”), the targeted advertisement can be personalised even further based on additional segment and audience data prior to being displayed on the relevant Partner websites and applications in the interest of the Joint Data Controllers.

2. 5. Cookies are small files that the browser stores on the end-device in a directory provided for this purpose. They can be used, among other things, to determine whether a website has already been visited. Many cookies contain a so-called cookie ID. A cookie ID consists of a string of characters by which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables both Joint Data Controllers to distinguish the individual browser. A specific internet browser can be recognised and identified via the unique cookie ID. Cookies cannot identify the Data Subjects as a person without additional information.

2. 6. When using apps, instead of a website, a technology with a comparable function can be used, such as the operating system-specific advertising ID, vendor ID or a user ID that is generated at random.

2. 7. To fullfill the Common Purposes of the Digital Partnership, the Joint Data Controller may share the following categories of personal data “Shared Personal Data” concerning the Data Subjects: 

2. 7. 1. Unique user identifiers by Partner (e.g. cookie ID)
2. 7. 2. Device information
2. 7. 3. IP addresses
2. 7. 4. Browser information
2. 7. 5. Consent string

2. 8. “Services” shall mean the necessary permissions given by Partner to enable CX to use personal data of its own customers or other tracking technology in order to target its advertising campaigns to specific users of Partner websites and applications.

2. 8. 1. Partner will collect consent from Data Subject through the CMP and share the available Shared Personal Data with CX.

2. 8. 2. Partner will share Shared Personal Data with Partner as a basis. Partner can choose to share additional Shared Personal Data with Partner.

2. 8. 3. Partner will enable the possibility for Partner to place a third-party cookie on the Partner properties with the purposes and functionalities described in Partner's CMP (IAB TCF 2.0 or later version) Vendor List including the CX description.

2. 8. 4. CX will manage the Shared Personal Data in their own system to facilitate personalization, targeting and management of ads to be delivered on Partner properties.

Principles and legal basis for processing of personal data 

3. 1. The Joint Data Controllers shall each be jointly responsible with each other for the processing of personal data to the extent that the Joint Data Controllers share, disclose and in any other way process personal data concerning the Data Subjects to fulfil the Common Purposes of the Digital Partnership ("Joint Processing").

3. 2. In relation to the Joint Processing, the Joint Data Controllers are both responsible for complying with the Principles relating to Processing of Personal Data to the extent that the rules apply to the respective Joint Data Controller's responsibilities under this Agreement and shall ensure that it processes the Shared Personal Data fairly and lawfully in accordance with the terms of this Agreement and the Data Protection Legislation.

Responsibility and relationship towards Data Subjects

4. 1.The Joint Data Controller which enables cookies or other tracking devices is strictly obliged to do so by getting access through a consent given by the individual Data Subject to the specific purposes.

4. 2. The Data Subject has the possibility at any time to revoke the Data Subject's consent or to object to the processing of personal data which will be updated in the technical signals sent to Partner about the existence of the legal basis for the processing of personal data of the Data Subject.

4. 3. Partner enables the Data Subjects to use the CMP. At the beginning of the usage process, the Data Subject is given the opportunity to determine the scope of the processing of personal data and the access to or storage of information on his or her terminal device by making the appropriate settings in the digital service.

4. 4. Partner undertakes to handle and respond to requests for erasure from Data Subjects without delay after becoming aware of them and to inform CX thereof.

4. 5. In case a Data Subject’s request for erasure is addressed to CX, CX is responsible to ensure that the concerned Shared Personal Data is erased from the DMP used by the Joint Data Controllers in the context of Digital Partnership. Likewise, the Partner is responsible to ensure that the Shared Personal Data is no longer used for the Common Purposes of the Digital Partnership if:

4. 5. 1. The Data Subject has indicated to CX that he or she withdraws his or her consent for the use of Personal Data for the Common Purposes; or

4. 5. 2. The Data Subject has expressed to Partner that he or she would like to object to the use of his or her Personal Data for the Common Purposes (in case Joint Data Controller relies on its legitimate interest as a legal basis)

4. 6. For any other privacy-related request from a Data Subject (including, but not limited to the exercise of their rights under Data Protection Legislation), the Joint Data Controller to whom such request is addressed, is responsible for handling and carrying it out. The Joint Data Controller shall ensure that the request is handled within the period imposed by the Data Protection Legislation. If necessary, the Joint Data Controllers shall provide each other with relevant information and mutual assistance.

4. 7. The Joint Data Controllers undertake to each provide a contact point for Data Subjects seeking to exercise any of their rights under Data Protection Legislation with relation to the processing of Shared Personal Data covered by this Agreement.

4. 7. 1. Contact CX: Frederik Knudsen, CFO & Data Protection Officer, frederik@conceptx.com

4. 7. 2. Contact Partner: XXXX

4. 8. In respect of queries or complaints regarding the Data Protection Legislation and/or compliance under the terms of this Agreement, the following contact persons can be contacted by email or mail:

4. 8. 1. Contact CX: Frederik Knudsen, CFO & Data Protection Officer, frederik@conceptx.com (Toldbodgade 18, ST. TV, 1253 Copenhagen, Denmark.

4. 8. 2. Contact Partner: XXXX


Obligations for CX

5. 1. CX warrants and guarantees that it has all necessary rights in sharing the Shared Personal Data with Partner for the Common Purposes. Further, CX shall ensure that personal data of the Data Subject shall only be processed if there is a legal basis. Such legal basis shall either consist of the Data Subject’s consent or a legitimate interest pursued by the Partner, provided that such interest is not overridden by the interest or fundamental rights and freedom of the Data Subject.

5. 2. CX undertakes to disclose in its privacy policy information about the existence of a joint controllership agreement to CX as well as their rights as Data Subjects and to provide all of the required information pursuant to Art. 13 GDPR. Furthermore, both Joint Data Controllers undertake to provide the Data Subject of the Digital Partnership with the additional further information pursuant to Art. 26 GDPR. 

5. 3. CX shall respond to requests from a Data Subject relating to the Joint Processing within the legal time limits set out in Article 12 of the GDPR. 

5. 4. CX undertakes responsibilities to inform and update Interactive Advertising Bureau Europe (“IAB”), or other relevant institutions/vendors, with the Partners specific purposes of the Digital Partnership so that the Partner can make the necessary settings to ensure the appropriate and necessary sharing, disclosure and processing of the Shared Personal Data. 

Obligations for Partner 

6. 1. Partner shall ensure that personal data of the Data Subject shall only be processed if the legal basis jointly determined in accordance with Clause 1 of this Agreement exists and a corresponding signal has been sent to CX.

6. 2. Partner undertakes to cease the Joint Processing if the legal basis ceases to exist.

6. 3. Partner undertakes to disclose in its privacy policy information about the existence of a joint controllership agreement between CX and itself as well as their rights as Data Subjects and to provide all of the required information pursuant to Art. 13 GDPR. Furthermore, both Joint Data Controllers undertake to provide the Data Subjects of the digital Partnership with the additional further information pursuant to Art. 26 GDPR. 

6. 4. Partner shall respond to requests from a Data Subject relating to the Joint Processing within the legal time limits set out in Article 12 of the GDPR. 

6. 5. Partner shall ensure that CX is listed on the CMP vendor list with a valid vendor ID. Furthermore, Partner shall ensure they have deposited their respective current data protection provisions on the vendor list by means of a link.

6. 6. The CMP must be certified with the Transparency & Consent Framework (the newest version of the TCF, currently TCF 2.0) of the IAB Europe.


Reporting and Notification Obligations 

7.1. Each Joint Data Controller is responsible for responding to requests from a Supervisory Authority. If the request may have implications for the further cooperation between the Joint Data Controllers, the Joint Data Controller receiving the request shall notify the other Joint Data Controller in writing in good time.

7. 2. In the event of a breach of the protection of personal data in relation to the Joint Processing, the Joint Data Controller which discovers the breach shall fulfil the necessary reporting and notification obligations in accordance with Article 33 (Notification to the supervisory authority) and Article 34 (Notification to the Data Subject) of the GDPR.

7. 3. Insofar as the breach has not occurred in the sole area of responsibility of one of the Joint Data Controller, the Joint Data Controller in whose area of responsibility the breach has occurred shall provide the other Joint Data Controller with the information required to fulfil the statutory notification and notification obligations in due time.

7. 4. If and to the extent that the information cannot be provided at the same time, the respective Joint Data Controller concerned may provide this information gradually without unreasonable further delay.  

Data Protection Impact Assessment

8. 1. Each Joint Data Controller shall carry out any data protection impact assessment required under Article 35 of the GDPR concerning its own responsibility for the Joint Processing. 

8. 2. Each Joint Data Controller shall also comply with the requirement of Article 36 of the GDPR Regulation to consult the supervisory authority in advance, where appropriate. 

Further Data Protection Obligations 

9. 1. Both Joint Data Controllers shall be responsible for complying with the requirement of Article 30 of the GDPR on records of processing activities. This implies that each Party shall include the Joint Processing in its records of processing activities and provide each other with the information necessary pursuant to Article 30(1) of the GDPR. 

9. 2. Each Party shall implement and maintain the necessary technical and organisational measures to always ensure adequate protection of the personal data at least in accordance with the requirements of Article 32 of the GDPR and document this in an appropriate manner. 

9. 3. Each Party shall provide reasonable assistance to the other Party in the performance of its obligations under this Agreement. In particular, but not exclusively, each Party shall provide the other Party with information without undue delay to the extent that the requesting Party requires the information to fulfil its obligations under Data Protection Legislation.

9. 4. If a Joint Data Controller becomes aware of a breach of any provision of this Agreement or of the protection of personal data in relation to the Joint Processing, it shall promptly notify the relevant Joint Data Controller concerned thereof. The same shall apply in the event of a breach of the provisions of the IAB Europe Transparency & Consent Framework Policies.

Data Transfer to Third Countries

10. 1. The Joint Data Controllers may jointly decide that personal data may be transferred to third countries or international organizations outside EEA. 

10. 2. The Joint Data Controller who transfers personal data outside EEA shall be responsible for compliance with the requirements of Chapter V of the General Data Protection Regulation in the event of transfers of personal data to third countries or international organizations.

10. 3. Where personal data are transferred by a Joint Data Controller to a third country, that Joint Data Controller shall in particular provide appropriate safeguards in accordance with Section 46 GDPR and provide the Data Subject with enforceable rights and effective remedies. 

Term of this Agreement

11. 1. This Agreement shall take effect on the date CX starts processing personal data to fullfill the Common Purposes of the Digital Partnership and shall continue to apply for as long as CX continues to do so.

11. 2. This Agreement shall automatically terminate for the respective Joint Data Controller upon termination of the Digital Partnership.

11. 3. The Joint Data Controllers agree that the termination of this Agreement at any time, in any circumstances and for whichever reason does not exempt them from the obligations and conditions under the Agreement as regards to the processing of any Shared Personal Data.


Liability

12. 1. In the event that a Joint Data Controller breaches its obligations under this Agreement or the Data Protection Legislation, such Joint Data Controller shall not be liable to the other Joint Data Controller or to indemnify it for any costs, expenses and damages resulting from such breach. 

12. 2. The Joint Data Controllers further declare and acknowledge that this Agreement does not and shall not create any joint and several liability between them. Each party shall solely be liable upon any non-fulfilment of its own obligations under this Agreement. 


Miscellaneous provisions

13. 1. This Agreement can either constitute an addendum to a main contract or serve as a separate legally binding instrument between the Joint Data Controllers if the Joint Data Controllers have not entered any other agreement concerning the activities in relation to the Digital Partnership. 

13. 2. This Agreement supersedes all prior agreements, general conditions, arrangements, and undertakings, whether written or oral, entered into between the Joint Data Controllers, with regard to the processing of personal data in relation to the Digital Partnership.

13. 3. Should one or more provisions of this Agreement be found to be invalid, illegal or unenforceable (in whole or in part), the remainder of the provision and of this Agreement shall not be affected and  shall continue in full force and effect as if the invalid, illegal or unenforceable provision(s) had never existed and the Joint Data Controllers will negotiate in good faith to replace the invalid, illegal or unenforceable provision(s) by (a) valid, legal and enforceable provision(s) with similar effect.

13. 4. Any failure or delay by a party in exercising any right under this Agreement, the exercise or partial exercise of any right under this Agreement or any reaction or absence of reaction by a Joint Data Controller in the event of breach by another Joint Data Controller of one or more provisions of this Agreement shall not operate or be construed as a waiver (either express or implied, in whole or in part) of its rights under this Agreement or under said provision(s) or preclude the further exercise of any such rights. Any waiver of a right must be expressed and in writing. 

Jurisdiction

14. 1. The Joint Data Controllers agree that this Agreement shall be governed by and construed in accordance with the laws of Denmark.

14. 2. Unless any alternative dispute resolution procedure is agreed between the Joint Data Controllers, each Joint Data Controller irrevocably agrees that the courts of Copenhagen shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Agreement or its subject matter or formation (including non-contractual disputes or claims).

Entry into Force of the Agreement

15. 1. Both Joint Data Controllers shall become a party to this Agreement upon signature by both Joint Data Controllers hereto.

Data Processing Agreement v. 1.0.

Lokation: København, Danmark
Afdeling: Salg
Refererer til: Chief Revenue Officer
Ansættelsestype: Fuldtid
Ansøgningsfrist: 15. januar 2025

Hos Concept X er vores løfte enkelt: Accelerér din succes i den digitale reklame- og mediebranche! Og dette er ikke blot tomme ord – det er et løfte til vores kunder, partnere, medarbejdere og dig, som vores kommende kollega!

Som Client Manager kommer du til at være med til at drive Concept X’s vækst. Du får ansvaret for en dynamisk portefølje af mediebureauer og annoncører, hvor du arbejder med rådgivning, at styrke relationer, øge kampagneaktiviteterne og identificere nye forretningsmuligheder. Du får mulighed for at arbejde tæt sammen med store brands og førende medie- og reklamebureauer, hvor du leverer kreative og effektive kampagnestrategier. Samtidig vil du arbejde tæt sammen med både interne og eksterne teams, der alle har det ene fælles mål, nemlig at positionere Concept X som en førende aktør i det digitale medielandskab.

Primære ansvarsområder og målsætninger

Ansvar for at drive og videreudvikle partnerskaber. Du er den troværdige rådgiver, der identificerer muligheder for at udvide samarbejdet og styrke de langsigtede relationer med mediebureauer og annoncører.

Vækst. Du skal skabe en vækst på dine eksisterende kunder ved at finde nye muligheder for samarbejde. Vi sætter i fællesskab en konkret målsætning og plan for dette. 

Skabe nye relationer. Vi forventer, at du - gennem netværk eller opsøgende salg - selv finder nye kunder, allerede inden for dit første års ansættelse. 

Være proaktiv og idérig. Du skal levere kampagneoplæg, der er databaserede, effektfulde og overgår kundernes forventninger.

Fingeren på pulsen. Vi forventer, at du holder dig opdateret om nye trends og muligheder inden for medier og digital udvikling.

Salgserfaring: Du skal kunne dokumentere erfaring med salg og kundehåndtering, med et stærkt fokus på resultater og kundetilfredshed.

Løsningsorienteret: Du er god til at holde hovedet koldt, og søger altid at finde en god løsning på uforudsete bump på vejen, så vi sikrer at alt kører som planlagt og forventet. 

Dygtig formidler: Du er likeable, og god til at engagere kunder, formidle strategiske ideer og samarbejde effektivt på tværs af teams.

Google Suite: Erfaring med værktøjer som Google Slides, Sheets og Docs til præsentationer og dataanalyse er nødvendigt. 

Sprogfærdigheder: Flydende på dansk og engelsk, både skriftligt og mundtligt.

Erfaring med at arbejde sammen med mediebureauer og store annoncører.

Kendskab til førende reklameløsninger og kreative kampagnestrategier.

Erfaring med CRM-systemer som Salesforce til styring af kundeporteføljer og vækst.

En spændende karrierevej: Mulighed for mentorsparring, udvikling og efteruddannelse inden for mediebranchen. 

Innovativ arbejdskultur: Et dynamisk arbejdsmiljø, der kombinerer startup-energi med høje ambitioner og en solid position i markedet gennem mere end et årti. 

Konkurrencedygtig løn: En attraktiv lønpakke med performance-baseret incitament.

Arbejde med topbrands: Samarbejde med store brands og bureauer 

Bliv en del et bundrutineret team: Du får muligheden for at præge fremtiden for det nordiske medielandskab sammen med et ambitiøst og erfarent team.

Concept X blev grundlagt i 2012 og er vokset fra en ambitiøs startup til en førende aktør i den nordiske mediebranche. Vi gør det nemmere for annoncører at nå deres målgrupper, udvikler smartere løsninger og skaber innovation, der driver vækst i det lokale mediemarked.

Vores start-up kultur, kombineret med strategisk viden om markedet, har gennem årene, flere gange, gjort os til en af Danmarks hurtigst voksende virksomheder. Senest i 2024, var vi blandt de 0.9% hurtigst voksende virksomheder i Danmark. 

Accelerér din succes i den digitale reklame- og mediebranche!
Hos Concept X bliver du en del af en kultur, hvor dit arbejde har en direkte og målbar effekt. Du vil blive en del af et bundrutineret team med mange års erfaring, men som altid er åbne for nye tanker og synspunkter. Der er ofte fart over feltet, men vi er altid klar til at hjælpe hinanden og give en hånd med hvor der er allermest brug for det. 

Vi vil meget gerne høre fra dig! Send dit CV og motiveret ansøgning til vores Chief Revenue Officer - Christian Ortwed på christiano@conceptX.com.
Ansøgningsfrist: 15. januar 2025. Vi kalder løbende til samtale.

Client Manager - Concept X

The Nordic gaming vertical is evolving fast, and we’re proud to be driving that momentum.

M.O.B.A. Network, operator of some of the world’s most influential gaming communities, has chosen to expand its partnership with Concept X, making us their official sales partner across the Nordic region.

This collaboration brings even more scale and depth to the Concept X network, giving advertisers access to high-performing platforms with loyal, hard-to-reach audiences. It also reinforces our position as the leading commercial partner for premium gaming media in the region.

Gaming audiences are young, brand-aware, and spend serious time online — but they’re also notoriously ad-resistant. That’s why environment, relevance and quality of inventory matter more than ever.

Through Concept X, advertisers gain access to a portfolio of curated platforms that speak directly to gaming communities at scale. Whether you're launching a new title, positioning a lifestyle product or building long-term brand presence, our network gives you:

Deep engagement across vertical-specific platforms

Transparent, locally-driven sales and support


This partnership also sends a strong signal to the wider market. Gaming publishers in the Nordics increasingly need a commercial setup that reflects the unique value of their audience, and that isn’t reliant on the same global pipes and buying mechanics used elsewhere.

At Concept X, we believe that premium gaming media deserves more. Our approach is local, collaborative and designed to support publishers with:

Direct advertiser relationships across key categories

Commercial packaging that reflects the true value of your audience


With Futbin.com, HLTV.org, IGN Nordics, and now M.O.B.A. Network platforms under one roof, we’re building a network that stands out — and performs.

If you're a gaming publisher looking to grow your commercial setup in the Nordic market, let's talk.

📩 Reach out to our team, or read the full announcement from M.O.B.A. Network here

#ConceptX #GamingMedia #MOBANetwork #IGNNordics #DigitalAdvertising #PublisherGrowth #NordicMedia #AdTech #GamingMarketing

The Nordic gaming vertical is evolving fast, and we’re proud to be driving that momentum.
M.O.B.A. Network, operator of some of the world’s most influential gaming communities, has chosen to expand its partnership with Concept X, making us their official sales partner across the Nordic region.
This collaboration brings even more scale and depth to the Concept X network, giving advertisers access to high-performing platforms with loyal, hard-to-reach audiences. It also reinforces our position as the leading commercial partner for premium gaming media in the region.

M.O.B.A. Network Expands Partnership with Concept X: Strengthening Gaming Advertising in the Nordics

Business Development Director - Concept X

Lokation: København, Danmark
Afdeling: Salg
Refererer til: Chief Revenue Officer
Ansættelsestype: Fuldtid
Ansøgningsfrist: 14. marts 2025


Om rollen som Business Development Director

Har du erfaring med forretningsudvikling, partnerskaber og revenue growth? Er du klar til at arbejde i en dynamisk branche, hvor innovation og markedsforståelse er nøglen til succes? Så er du måske vores nye Business Development Director.

Som Business Development Director hos Concept X får du en nøglerolle i at udvikle vores produktportefølje, identificere nye revenue streams og styrke vores relationer med mediebureauer, reklamebureauer og annoncører. Du vil arbejde tæt sammen med salgsteamet og vores Client Managers for at sikre, at vores løsninger matcher markedets behov og sikrer Concept X’s fortsatte vækst.

Dine primære ansvarsområder vil inkludere:

Forretningsudvikling: Identificere nye produkter, factories og indtjeningsmuligheder.

Kundeudvikling: Samarbejde med salgsteamet for at udvikle eksisterende kunderelationer.

Partnerskaber: Opbygge stærke og langsigtede relationer med mediebureauer, reklamebureauer og annoncører.

Markedsovervågning: Holde fingeren på pulsen og analysere trends inden for medier og digital markedsføring.

Konkurrenceanalyse: Sikre, at vores produkter og services forbliver konkurrencedygtige.

Har dokumenteret erfaring med forretningsudvikling og salg, gerne inden for medie-, reklame- eller tech-branchen.

Er analytisk og strategisk stærk, med evnen til at identificere vækstmuligheder.

Har erfaring med pipeline management og revenue growth.

Er en stærk kommunikator, der kan skabe engagement hos kunder og samarbejdspartnere.

Behersker dansk og engelsk flydende, både skriftligt og mundtligt.

Er fortrolig med Google Suite og CRM-systemer som Salesforce.

Erfaring med samarbejde med mediebureauer og store annoncører.

Indsigt i digitale reklameløsninger, kreative kampagnestrategier og programmatic advertising.

Forståelse for SaaS-modeller og tech-drevne salgsstrategier.

Vi vil meget gerne høre fra dig! Send dit CV og motiveret ansøgning til vores Chief Revenue Officer - Christian Ortwed på christiano@conceptX.com.
Ansøgningsfrist: 14. marts 2025. Vi kalder løbende til samtale.

Lokation: København, Danmark
Afdeling: Salg
Refererer til: Chief Revenue Officer
Ansættelsestype: Fuldtid
Ansøgningsfrist: 14. marts 2025

As we approach the final quarter of 2024, digital advertisers find themselves at the crossroads once again. Q4 remains the most anticipated - and often most challenging - period in the advertising calendar. Packed with shopping events like Halloween, Black Friday, and the festive run-up to Christmas, Q4 offers immense opportunities but also formidable obstacles. The difference between success and failure can be razor-thin, especially in today’s rapidly evolving digital landscape.

So, is Q4 still the goldmine we hoped for, or has it turned into a potential landmine for advertisers? Let’s dive into how 2024’s unique trends and tools are shaping this decisive season.

Marketing Consumers are more conscious of the brands they support, and sustainability is no longer a niche topic - it’s mainstream. This Q4, advertisers who ignore this trend risk being left behind. Brands that can authentically weave sustainability into their messaging will likely enjoy stronger engagement and loyalty. However, greenwashing - insincere environmental claims- could turn your Q4 campaign into a public relations disaster. Authenticity is everything in this space.


2024 is the year of hyper-personalization, thanks to advancements in AI and machine learning. Advertisers now have access to powerful tools that can create dynamic, real-time ad experiences tailored to individual user behaviors and preferences. This means you can serve precisely the right message at the right moment. But beware - misuse of data can make consumers feel like they’re being tracked too closely, resulting in ad fatigue or distrust.

The Battle for Attention in a Cookie-less World 

As privacy regulations tighten and the third-party cookie fades into history, the shift to first-party data strategies has intensified. For Q4, advertisers must leverage owned data and contextual advertising to create targeted, meaningful interactions with consumers. This shift presents an opportunity to create more relevant, privacy-respecting campaigns, but it requires preparation and the right tech stack to pull off.

How to Win in Q4: Strategies for Advertisers

Black Friday is no longer just about one chaotic day. Brands are stretching deals over “Black Week” or even the entire month of November. The key here is not to overload consumers with endless promotions but to create phased, compelling offers that build anticipation. Keep the messaging sharp and avoid blending into the sea of discounts. Offer something unique - whether it’s a personalized experience, an exclusive product, or a socially-conscious message - to stand out.


In a season packed with competition, standard ad placements won’t cut it. High-impact digital formats, such as skins, takeovers, and interactive display ads, offer more immersive and engaging experiences. These formats not only capture consumer attention but also deliver stronger brand recall. In Q4, standing out is essential, and high-impact ads provide that competitive edge.

Focus on First-Party Data & Contextual Ads 

With the phasing out of third-party cookies, successful Q4 campaigns will be those that utilize first-party data effectively. Contextual advertising is seeing a resurgence, and rightly so. Brands that align their ads with relevant content will see higher engagement and stronger consumer connections. The message needs to complement the content, delivering a seamless user experience that feels less like an ad and more like an enhancement to the viewer’s journey.

While Q4 offers a wealth of opportunities, it’s also littered with pitfalls for unprepared advertisers. Here’s how to navigate the potential landmines:

Avoiding Ad Fatigue: The temptation to push more ads during Q4 is strong, but consumers quickly tire of seeing the same messages. Focus on diversity in your creative and ensure you’re not flooding your audience across all channels. Quality over quantity is key.

Maintaining Brand Integrity: In the rush to capitalize on sales, brands can sometimes lose sight of their core values. Make sure your promotions align with your brand’s mission. In an era where authenticity reigns supreme, disingenuous tactics will backfire.

Leveraging Brand-Safe Media for Maximum Impact: While social media platforms like Instagram and TikTok constantly evolve, Q4 success requires stability and control over where your ads appear. That’s why leveraging Concept X’s portfolio of brand-safe premium publishers is the smart move this season. Our curated selection of media ensures your ads run in environments that align with your brand values, protecting both your message and your reputation.


By choosing high-quality, trusted media outlets, you not only avoid the unpredictability of social media algorithms but also gain a stronger foothold in spaces where your target audience engages with confidence. This level of assurance allows advertisers to focus on crafting compelling narratives without worrying about misplaced ads or harmful associations. In Q4, playing it safe isn’t just about protection—it’s about maximizing the impact of every interaction.

At Concept X, we understand that Q4 is a crucial period for advertisers. Our innovative suite of tools - like Hello Creative for stunning creative work and Contxt for precision in targeting - ensures that your campaigns are not only seen but truly resonate with your target audience. From dynamic creative optimization to contextual ad placement, we help you stay ahead of the trends while maximizing impact.

As Q4 2024 approaches, don’t leave your success to chance. The right strategy, combined with the right tools, can turn this quarter into the most lucrative part of your year.

Are you ready to navigate Q4 like a pro? Let’s discuss how we can collaborate to make this season your best yet.

As we approach the final quarter of 2024, digital advertisers find themselves at the crossroads once again. Q4 remains the most anticipated - and often most challenging - period in the advertising calendar. Packed with shopping events like Halloween, Black Friday, and the festive run-up to Christmas, Q4 offers immense opportunities but also formidable obstacles. The difference between success and failure can be razor-thin, especially in today’s rapidly evolving digital landscape.

So, is Q4 still the goldmine we hoped for, or has it turned into a potential landmine for advertisers? Let’s dive into how 2024’s unique trends and tools are shaping this decisive season.

Advertisers Beware: How to Thrive in the Q4 2024 Frenzy

The Danish-owned niche media outlet, Oldmoney, is entering the open advertising market, offering businesses access to its audience through a range of new ad formats. This move comes as part of a new partnership with one of the Nordics' leading advertising agencies.

Oldmoney.dk is best known for its inflation calculator, a tool that allows users to easily understand the current value of historical monetary amounts. In addition, Oldmoney publishes a journalistic magazine, shares updates on price trends for goods and services in Denmark, provides the latest inflation statistics and forecasts, and offers data-driven investment guides.

Concept X, which is taking over Oldmoney's commercial responsibilities, sees great potential in connecting financial advertisers with the platform's niche audience.

"Oldmoney is an exciting player in the Nordic media landscape," says Jens Holm, CEO of Concept X. "It’s a commercially attractive niche media outlet targeting a sought-after, high-spending audience. Unlike broad-based media, this isn't about the number of times an ad is displayed—it’s about who sees it and the context in which the message is delivered."

Concept X, which manages ad sales for over 140 publishing platforms across Scandinavia, includes notable financial media outlets like Euroinvestor and Berlingske Business within its network. This partnership strengthens Concept X's ability to meet growing advertiser demand for highly targeted and credible contexts.

Holm highlights the credibility of Oldmoney, supported by its high ranking in Google search results, as a major advantage: "Oldmoney allows us to provide brands with access to a well-defined, investment-minded audience within a context where they are actively seeking information. This meets the rising demand from financial advertisers and complements our portfolio perfectly."

Oldmoney’s mission is to educate users on inflation and its impact on wealth, investment opportunities, and personal finances. The platform, distributed for free via social media and a weekly newsletter, is seeing increasing traffic and is gearing up for expansion into new markets.

Oldmoney co-founder and publisher Oskar Herrik Nielsen shares the platform's vision for growth: "Our goal is to become the leading global digital platform on inflation, currently offering content in five languages and currencies. We couldn’t have found a better partner than Concept X to unlock Oldmoney’s commercial potential."

Through this collaboration, advertisers in industries like investment, wealth management, pensions, insurance, fintech, and luxury goods will gain access to high-affinity user segments via effective formats like display, native, video, and partnerships.

In October 2024 alone, Oldmoney attracted 23,300 Danish users who generated 78,200 pageviews—a threefold increase compared to the same period last year, according to Google Analytics.

Founded by brothers Oskar (31) and William Herrik Nielsen (28) in 2008, Oldmoney has expanded to four additional languages and markets, including Sweden, Norway, Finland, and the U.S. With its new partnership with Concept X, Oldmoney is poised to enhance its offerings for financial advertisers.

Contact Information

Jens Holm
CEO, Concept X
jens@conceptx.com

Oskar Herrik Nielsen
Co-founder & Publisher, Oldmoney
oskar@oldmoney.dk

Danish Brands in Finance, Wealth, and Investment Gain a New Marketing Channel

Copenhagen, Denmark - October 3, 2024 - Concept X, a leading innovator in the digital advertising space, is proud to announce the sale of its former portfolio company, Podads, to European podcast giant Podimo. This strategic acquisition ensures Podads' continued growth while positioning Concept X to pursue new investment opportunities within the ad tech and digital media sectors.

Launched in 2020, Podads rapidly gained traction in Denmark’s podcast advertising market. Concept X immediately recognised the potential in Podads' vision to transform the space, offering more than just financial backing. With Concept X’s decade-long expertise, the company provided strategic guidance, operational support, and crucial industry connections to help scale Podads from an early-stage startup to a market leader.


“We’re incredibly grateful that we had the opportunity to join Podads from the very beginning of this exciting journey,” said Jens Holm, CEO of Concept X. “It’s been a fun and educational experience for both teams. Our role was clear - to support Podads through the early challenges and help them scale, and we’re thrilled to have seen them grow to this stage.”


With Podads firmly established, the next logical step was to join forces with Podimo, Europe’s premier podcast platform. This partnership provides the perfect environment for Podads to expand into new growth areas.


"Podimo is the perfect partner to take Podads to the next level, and we’re proud to have been a part of this incredible journey," Holm continued. "Working closely with Anne-Kathrine and the rest of the Podads team was a pleasure - thanks for the journey guys, it was a great ride. 

As Concept X exits its involvement with Podads, the company is eager to focus on fresh opportunities. Having proven its expertise in taking startups from the ground floor to market leadership, Concept X actively seeks new ventures, particularly companies looking to accelerate their journey towards Series A funding.


"At Concept X, we specialise in partnering with visionary startups and taking them through key growth phases - particularly toward Series A and B funding," Holm emphasised. "We’ve demonstrated with Podads how we can accelerate success, and we are ready to do it again with new companies that want to scale quickly and efficiently."


More than just an investor, Concept X brings operational excellence, deep industry insights, and a robust network of market influence to its partnerships. With a focus on adding long-term value, Concept X is uniquely positioned to be the ideal partner for ad tech and digital media startups seeking sustainable, scalable growth and success.


For more information about investment opportunities, please contact:

Jens Holm, CEO, Concept X
+45 2827 0193
info@conceptx.com

Founded in 2012, Concept X is a pioneering force in the digital advertising space, dedicated to simplifying the buyer journey and driving innovation. Concept X focuses on helping early-stage startups scale through Series A and B funding, providing strategic guidance, operational support, and access to an extensive network of industry contacts.

Podads sold to European podcast leader Podimo, as Concept X pursues new investment opportunities

The gaming industry is one of the fastest-growing and most engaged digital markets, making it a prime space for advertisers looking to connect with passionate and highly active audiences. We are excited to announce that eMense, the publisher of IGN in the Nordic region, has partnered with Concept X as the exclusive sales partner for IGN Nordics - meaning nordic.ign.com.

This partnership expands our gaming vertical, which already includes Futbin.com and HLTV.org, two of the most influential gaming platforms in the world. More platforms are on the way, further strengthening our position in the market.

With this partnership, Concept X is reinforcing its role as a key player in gaming advertising. The gaming audience is tech-savvy, highly engaged, and brand-conscious, making it one of the most attractive demographics for advertisers looking to make an impact.

By integrating IGN Nordics into our network, we are:

Expanding access to one of the most influential gaming communities in the Nordics

Offering advertisers premium opportunities to connect with engaged gaming audiences

Strengthening our gaming vertical with a growing lineup of top-tier platforms

Concept X provides advertisers with access to high-impact digital ad formats designed to capture attention and drive engagement. Through our partnership with Adnami, we can offer a range of premium high-impact formats, including topscrolls, skins, and other attention-grabbing creatives that ensure strong visibility and performance.

These solutions allow brands to deliver high-quality, immersive campaigns that align seamlessly with the gaming audience’s expectations. By leveraging these formats on nordic.ign.com, HLTV.org, and Futbin.com, advertisers can effectively reach a highly engaged demographic in an environment where digital attention is at its peak.

Gaming has evolved beyond entertainment. It is a cultural movement, a massive industry, and a key space for digital engagement. For brands looking to reach the next generation of consumers, gaming media is an essential part of the strategy.

With Concept X and eMense, advertisers now have an even more powerful platform to maximize their impact in the gaming space.

For more information on advertising opportunities with IGN Nordics and the Concept X gaming vertical, contact us today.

eMense Brings IGN Nordics to Concept X: Strengthening Our Gaming Vertical

In a move that surprised no one paying attention to Big Tech’s trajectory, Google recently confirmed it will no longer roll out a user choice prompt for third-party cookies in Chrome.

This long-promised feature was meant to give users more control over their privacy. Its quiet cancellation now adds to a growing pattern where convenience and profit take precedence over openness and user empowerment.

Anthony Chavez, Google’s VP of Privacy Sandbox, framed the decision as the result of careful consideration:

"We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome and will not be rolling out a new standalone prompt."

Translation: providing real choice might hurt business, so it’s safer to stick with the status quo.

Chavez noted "divergent perspectives" in the ecosystem as part of the rationale. And of course there are. Those who benefit from surveillance-based models rarely align with those advocating for user rights and transparency.

From "Don't Be Evil" to "Do What's Profitable"

This decision is particularly ironic when viewed through the lens of Google's original ethos. Many of us remember when "Don't Be Evil" was more than just a catchy slogan – it was the cornerstone of Google's identity and corporate philosophy.

The motto originated in Google's early days when the company was making its first deals to monetize search. As former Google executive Marissa Mayer recounted, an engineer named Amit Patel was concerned about potential compromises to Google's integrity. He wrote "don't be evil" on a whiteboard before a business meeting, and the phrase stuck, eventually becoming Google's unofficial mantra.

In those simpler times, "Don't be evil" meant straightforward principles: don't let advertisers buy their way to the top of search results, don't charge people to find information, don't spam users with banner ads.

Fast forward to 2018, and Google quietly moved "don't be evil" from the top of its code of conduct to the very end - a symbolic relegation that mirrors the company's shifting priorities. By 2025, with decisions like abandoning the user choice prompt, it seems the motto has been further diluted to "Don't be evil... unless it impacts quarterly earnings."

The Concept X Perspective: Recognising the Shift

At Concept X, we’ve followed these developments closely.

What once looked like open ecosystems are becoming tightly controlled environments. They are shaped primarily by the commercial strategies of the platforms that host them. We still collaborate with Google where it makes sense, but we also support advertisers and publishers with independent, critical thinking.

Our job is not just to keep up with changes. It’s to help our partners navigate them with clarity and confidence. We offer context, challenge assumptions, and provide strategies that work even when the landscape shifts.

Google’s decision isn’t just about one feature. It’s part of a larger trend where control is consolidated inside the platforms’ own ecosystems. We've already seen how Google's tools increasingly prioritise their own properties and interests.

The timing is notable. Apple was recently fined €150 million in France for using its AppTrackingTransparency framework to favour its own services. Germany is running a similar investigation. Google may have decided to avoid comparable scrutiny by keeping the system as it is, which already works heavily in their favour.

For advertisers, agencies and publishers, the message is clear. We are working in a landscape where the platforms that host us also set the rules. This creates real challenges - but also real opportunities.

As Big Tech becomes more self-serving, the value of independent partners increases. Concept X exists to help marketers succeed in an environment defined by complexity and concentrated power. We don’t push default solutions. We offer insight, access and tailored commercial strategies based on your needs.

We believe better marketing starts with asking better questions. That belief has never been more relevant than it is today.

Google’s reversal on user choice is disappointing, but not surprising. It’s a reminder that lasting progress rarely comes from the platforms themselves. It comes from the industry demanding better - and being ready to act when they don’t deliver.

The digital marketing landscape may be changing, but our commitment to your success remains constant. Let's navigate these changes together, with clear eyes about the true motivations of the platforms we all rely on.

In a move that surprised no one paying attention to Big Tech’s trajectory, Google recently confirmed it will no longer roll out a user choice prompt for third-party cookies in Chrome.
This long-promised feature was meant to give users more control over their privacy. Its quiet cancellation now adds to a growing pattern where convenience and profit take precedence over openness and user empowerment.

From "Don't Be Evil" to "Don't Give Users a Choice": Google's Latest Power Move

What a night! At this year’s Clever Content Awards, we celebrated a clean sweep, winning in all three categories we were nominated for:
🏆 Gold for Best Content Strategy (Stimorol)
🏆 Gold for Best Publication (Schulstad)
🥈 Silver for Best Podcast (Stimorol)

Winning in all categories is a fantastic recognition of the work we poured into these projects throughout 2024.

The Clever Content Awards celebrate excellence in content marketing, shining a light on bold ideas, innovative strategies, and powerful storytelling. It’s a benchmark event in the industry, recognizing those pushing the boundaries of what’s possible in creative marketing.

Stimorol wanted to reinvigorate its brand among Generation Z, a group known for chewing gum less frequently. They knew Stimorol’s DNA—centered on bravery and authenticity—resonated with their audience but needed a platform to celebrate individuality and create a space for positive recognition.

We crafted a content strategy centered on a podcast, amplifying its reach with activations that drove awareness and engagement. The result? A campaign that positioned Stimorol as a bold, innovative brand while authentically connecting with Gen Z values. Special thanks to Dentsu X and Podads for their collaboration on this impactful work.

Schulstad sought to position its Signaturbrød as a premium choice for special occasions, particularly Danish Christmas lunches, where tradition reigns supreme. The challenge was to shift perceptions and showcase Signaturbrød as a convenient, high-quality alternative to homemade or bakery bread.

Using native advertising, we placed Schulstad Signaturbrød at the heart of an emerging trend: styling festive tables and traditional dishes. Through high-quality visuals, recipes, and storytelling, we didn’t just present the bread; we positioned it as an integral part of premium, modern Christmas celebrations. Big thanks to Publicis for their collaboration in bringing this vision to life.

These awards are a testament to the power of collaboration. A huge thank you to the Clever Content Awards team for organizing this incredible event and recognizing our work. To our amazing partners at Stimorol and Dentsu X and Schulstad and Publicis, your trust and vision made these campaigns possible.

A special shoutout to Podads, whose expertise contributed to the success of the Stimorol Podcast.

And finally, to the unstoppable Concept X team – these wins are yours. Your passion, innovation, and dedication continue to set the standard for excellence. 🚀

As we celebrate these achievements, we’re already looking toward the challenges and opportunities of 2025. We’re committed to pushing boundaries, refining our craft, and delivering content that resonates, captivates, and drives results. Because that’s what we’re all about.

If you’re sitting on the potential of a great idea and need a partner to bring it to life, we’d love to hear from you. Whether it’s a bold strategy, a standout publication, or storytelling that truly connects, Concept X is here to make it happen.

Let’s turn your vision into award-winning work. Reach out today - together, we’ll make 2025 unforgettable. 🚀

What a night! At this year’s Clever Content Awards, we celebrated a clean sweep, winning in all three categories we were nominated for:
🏆 Gold for Best Content Strategy (Stimorol)
🏆 Gold for Best Publication (Schulstad)
🥈 Silver for Best Podcast (Stimorol)
Winning in all categories is a fantastic recognition of the work we poured into these projects throughout 2024.

Concept X Wins Big at the Clever Content Awards!

A Year with ELLE: Partnership in Motion
When one of the world’s most iconic media brands transforms, it’s more than just a change in editorial direction – it’s the start of a new era. And for the past year, we at Concept X have had the privilege of being part of that journey.

Since Toast Projects took over ELLE Denmark, we’ve been the commercial partner behind the digital setup. From banner advertising to native campaigns, we’ve helped shape the digital advertising business on elle.dk – and strengthened the connection between brands, content, and technology.


A Startup with Star Power
Toast Projects was founded by the former editorial team behind ELLE: Cecilie Ingdal, Nikita Hoffmann Andersen, and Josephine Aarkrogh. They took over the French magazine’s Danish license and created a new framework for ELLE Denmark – built on independence, creative freedom, and a sharper commercial focus.

Today, elle.dk is a platform where journalistic quality and creative advertising go hand in hand. And that’s exactly the type of media universe we at Concept X are passionate about elevating.


What It Means for Advertisers
With elle.dk as part of the Concept X network, advertisers gain access to:

One of Denmark’s most respected lifestyle brands

When one of the world’s most iconic media brands transforms, it’s more than just a change in editorial direction – it’s the start of a new era. And for the past year, we at Concept X have had the privilege of being part of that journey.

Concept X resources

Adpay 2025: New View, New Value

Building on Bronze: How Forsvaret and Concept X Created An Award-Winning Campaign

Head of programmatic - Concept X

Google AI Overviews: Navigating the New Search Landscape for Nordic Publishers

Ad Ops studentermedhjælper - Concept X

Ad Ops specialist - Concept X

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