A Year with ELLE: Partnership in Motion
When one of the world’s most iconic media brands transforms, it’s more than just a change in editorial direction – it’s the start of a new era. And for the past year, we at Concept X have had the privilege of being part of that journey.
Since Toast Projects took over ELLE Denmark, we’ve been the commercial partner behind the digital setup. From banner advertising to native campaigns, we’ve helped shape the digital advertising business on elle.dk – and strengthened the connection between brands, content, and technology.
A Startup with Star Power
Toast Projects was founded by the former editorial team behind ELLE: Cecilie Ingdal, Nikita Hoffmann Andersen, and Josephine Aarkrogh. They took over the French magazine’s Danish license and created a new framework for ELLE Denmark – built on independence, creative freedom, and a sharper commercial focus.
Today, elle.dk is a platform where journalistic quality and creative advertising go hand in hand. And that’s exactly the type of media universe we at Concept X are passionate about elevating.
What It Means for Advertisers
With elle.dk as part of the Concept X network, advertisers gain access to:
- One of Denmark’s most respected lifestyle brands
- An audience with high engagement and purchasing power
- A trusted editorial environment that elevates brands, sparks attention, and builds relevance
We offer both classic banner advertising and tailored native advertising – all activated through our platform as part of broader network solutions and audience-based buying. In short: creative storytelling meets technological precision in one streamlined flow.
For Publishers and Media Entrepreneurs: A Case Worth Following
Toast Projects has shown, in record time, what’s possible when passionate media professionals come together to build something new. They represent a new breed of media player – and a brilliant example of the kind of boldness and innovation we’re eager to support.
At Concept X, we believe in an advertising market where independent media and creative formats play a central role. That requires partnerships, trust, and a platform that understands the realities of the market. That’s what we bring to the table.
Ready to Take the Next Step?
We’re proud of what we’ve achieved together with Toast Projects and ELLE over the past year – and even more excited about what lies ahead.
Curious about advertising opportunities on elle.dk – or do you have your own media vision that needs commercial traction? Let’s talk. We’d love to hear from you.
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